1. An Integrative e-Business Platform of the Logistics Industry
Center of Cyber Logistics
The Chinese University of Hong Kong
&
City University of Hong Kong
Before the Presentation
Change the resolution of screen to 1024x768
Start the Platform
Download the power point

3. An e-Platform is a virtual place/space that facilitates business activities of biztizens online
An Information Exchange Platform is an e-Platform where information exchange is enabled indiscreetly.
A Collaboration Platform is an e-Platform where omni-interactions is enabled for collaborative trading activities
A Management Platform is an e-Platform where activities of business process are managed
A Decision Support Platform is an e-Platform where decision process is enabled for omni-participants

4. A Typical Logistics Process
1. Request for Quote
2. Quotation
3. Purchase Order
4. P. O. Confirmation
5. Shipper Order/Instr.
+ Invoice + Packing List
6. Ship Order
/ Instr.
11. Pre-alert / Arrival Notice
7b. Shipping Order Cycle (S/O, BoL)
7a. Ship Instr. Cycle
8. Gate-out/ gate-in
10. Bay Plan
13. Payment Order
14. Remittance
15. Import
documents
16. Proof of
Delivery
9. Bay Plan
Capture
gate movement
(gate-out/in)
12. Export
12. Gate-in/ gate-out
5. Shipper Order / Instr.+ Invoice
7a. Manifest
Shipper
Forwarder
Whole Logistics Chain is very complex for the shipper
Include many parties (LSP, Government, Bank)
A Forwarder organize and manage all logistic processes
Source: John Hammond, SCB

5. A Typical Logistics Process
1. Request for Quote
2. Quotation
3. Purchase Order
4. P. O. Confirmation
5. Shipper Order/Instr.
+ Invoice + Packing List
6. Ship Order
/ Instr.
11. Pre-alert / Arrival Notice
7b. Shipping Order Cycle (S/O, BoL)
7a. Ship Instr. Cycle
8. Gate-out/ gate-in
10. Bay Plan
13. Payment Order
14. Remittance
15. Import
documents
16. Proof of
Delivery
9. Bay Plan
Capture
gate movement
(gate-out/in)
12. Export
12. Gate-in/ gate-out
5. Shipper Order / Instr.+ Invoice
7a. Manifest
Shipper
Forwarder
Whole Logistics Chain is very complex for the shipper
Include many parties (LSP, Government, Bank)
A Forwarder organize and manage all logistic processes
Source: John Hammond, SCB

6. Demonstration Case Study ePlatform Demonstration Background
ePlatform Role
Benefits of using ePlatform
ePlatform Demonstration

7. Case Study Case Shipper Name: Alex (Logistics Manager)
Company: ABC Toys Company
Logistic Service Provider
Name: Perry (Business Development Manager)
Company: XYZ Warehouse Company

8. Case Background
On Strike

9. Case Background
CCL ePlatform

10. A Simple View
Job
Packaging
Airline
Warehouse
Truck
A chain of interrelated logistics processes – a logistics chain
Give a simple view
Include different party
Work together
Linkup together, interrelated
We call this link as a logistics chain / Job

11. ePlatform Role ePlatform Alex Perry Peter Mary David Shipper Packaging
Alex is finding a company for help
Perry is finding a Job to do
ePlatform gives them a place to meet
Many different party in ePlatform
They are Co-operation
Perry works in warehouse. How Perry work for the whole logistics chain?
Peter, Mary and David , on the platform, are also working together to complete the logistic chain
Peter works for Truck
Mary works for Airline
David works for Packaging
Perry works on warehouse process.
Everyone works on their own field.
This save cost and time
Warehouse
Airline
Truck

12. Post Cargo Information
Fill the Cargo Information
Origin, Destination, Cargo Detail
Alex

13. New Cargo Perry Many company work on the platform
Focus on different kind of cargo
Customize the information that interested
Perry is interested in the cargo from China to USA
Perry

14. Plan Logistics Chain Perry
Many activities in one Logistics Chain (e.g Airline, Warehouse, Truck, ship…)
The activities is quite different
A small & medium company cannot afford to work for all due to limited resource.
About 70% of Logistic Service Provider are SME in HK
Only the big company like UPS, Fedex can supply the whole things.
Out Sourcing is good solution for this
Perry will only do the warehouse part and out source the others.
This reduce the cost of the shipment.
Perry

15. Alliance with other Partner
Find the well-known partner such as Peter
Use the communication tools on the ePlatform
Talk, chat, Video Conference
Negotiate the contract item
ePlatform also provides the tools to find the partner within or outside the platform
Perry

16. + Optimize the Jobs v.s Integration in the same job
e.g Photocopy with Packaging Service +
Truck
Warehouse
v.s
Provide the optimization tools to minimize the time the cost and the risk.
Integration: You will find a company which can help you photocopy the book and package the book
Save Time, Lower Risk
Consolidation: Take a taxi to somewhere. The fee of the taxi will be the same either 5 people or 1 person to take it.
In Logistics Process, there are many consolidated cases. One of the example is to ship in air cargo. Due to the business rule of the industry, they will sell the whole unit cargo to the company. The company can pack their goods into the cargo. If the company pack the goods more, the average shipping cost is lower.
Without Mathematical expert, you can obtain the optimized solution
Warehouse
Truck

17. + Optimize the Jobs v.s Consolidation on different jobs
e.g 5 People to take a Taxi +
Job A
Job B
Job A + B
v.s
Provide the optimization tools to minimize the time the cost and the risk.
Integration: You will find a company which can help you photocopy the book and package the book
Save Time, Lower Risk
Consolidation: Take a taxi to somewhere. The fee of the taxi will be the same either 5 people or 1 person to take it.
In Logistics Process, there are many consolidated cases. One of the example is to ship in air cargo. Due to the business rule of the industry, they will sell the whole unit cargo to the company. The company can pack their goods into the cargo. If the company pack the goods more, the average shipping cost is lower.
Without Mathematical expert, you can obtain the optimized solution

18. Bid the Cargo
Perry

19. Document Exchange Database e-Document In different formats: PDF Word
e-Government
Shipper
Logistics
Partners
Financial
Institutions
e-Document
Cargo Information and Shipper Information are stored in the ePlatform
ePlatform gather the information and fill to your company document
At the same time, ePlatform will sent the document to different parties
In different formats:
PDF
Word
Excel
XML
Document
Templates

20. Summary e-Commerce (Trade) e-Business (Design & Manage) Truck
Virtual Market
Cargo Posting
Bidding
Truck
Warehouse
Packaging
Airline
Job
Design, Manage (Fill in Document, Negotiate with other parties, Job optimization)
Trade (Virtual Market, Posting, Bidding)
e-Business (Design & Manage)
Design Logistics Chain
Document Exchange
Optimization

21. Benefits of using ePlatform
Shipper (Alex)
LSP (Perry)
Find logistics needs easily
More Logistics Choices
Obtain very competitive price
Save Money
Fill the required document automatically
Save Time
Find shippers easily
More Business Opportunities
Find other partner to help easily
Reduce Cost
Without this ePlatform, they are also able to co-operate. But Why this ePlatfom?

22. In Future New market exploration Virtual integration
New business concept & model

23. New Era for Online Global Logistics Integration & Management
ePlatform
New Era for Online Global Logistics Integration & Management

24. ePlatform Demonstration
Register
Login ePlatform
Descript the function of each tab (Virtual Market, Active Job, E-Bidder, E-Planner, E-Dss, E-Doc)
Group of E-business and E-commerce
Drag and Drop to plan the Logistics Chain
Mchat to talk
eDoc to fill in the form and get the pdf file
eDss to optimize the Cost

25. CCL Website (ccl.baf.cuhk.edu.hk or www.ccl.cityu.edu.hk)

26. An Integrative e-Business Platform (ePlatform)
E-commerce
Trade
Collaboration
E-business Management
Design – Logistics Chain
Management of business processes
4th Party Integrative Logistics Platform
Web-based
Design, trade, management
Parties: company, individual and e-commerce website such as Amazon.com
E-business: design, management
E-commerce: trade

28. Digital Trade & Transportation Network (DTTN)
Dec-2000: McClier Report, commissioned by the Hong Kong Port and Maritime Board
Dec-2001: LOGSCOUNCIL (The Hong Kong Logistics Development Council)
Mar-2002: Consultancy – seven working papers to map out the development approach to create DTTN
Nov-2002: Final Report (Jan. 2003)
May-2003: 3 contenders for the implementation and operator of DTTN

33. Functional Spec Electronic message routing services
Data inheritance services
Electronic message transformation services
Information security services
Statistical and analytical reporting services
Portal services

35. Difficulties Business Model Management Structure Neutrality
Institutional Models: government-led, community-based company, commercial entity
Management Structure
Standards & Protocols monitoring
Timely inclusion of new & updated standards & protocols
Cooperate with China