1. Journal Prompt
What was the last piece of propaganda you can remember seeing? Then briefly describe the last advertisement you remembering seeing before class. If you can’t remember the last piece of propaganda you saw, just describe the last advertisement you saw Your response should be between three and five sentences

2. Propaganda and World War 1

3. What is Propaganda
Propaganda: Media that tries to get the viewer to think a certain way or believe a certain thing. Often uses incorrect or misleading information to affect opinion.
Propaganda is a long running tool that goes back well before the modern day.

4. Propaganda Old
Propaganda from 1545 depicting peasants farting at Pope Paul III in protest of a demand made of German peasants.

5. Propaganda Fresh
World War 2 era Mexican Propaganda depicting the national eagle tearing up the Nazi flag to declare poor relations with the Nazi party.

6. Propaganda or Advertisement?
Often political
Rarely regulated
Relies on misinformation
Aimed at mindsets
Often commercial
Typically regulated
Has to at least resemble the truth
Aimed at products

7. World War 1 and Propaganda
World War 1 saw an influx of propaganda as the European powers geared up for war.
The goal of Propaganda: Convince your citizens that fighting your enemy is a good thing.
By presenting the enemy in a negative light and your country in a good light it becomes okay for you to wage war against your enemy.

8. Techniques of Propaganda
Bandwagon
“Everyone’s doing it, so it must be a good idea!”
Relies on a desire to be accepted by the group to influence opinion.
Used heavily to get citizens invested in the start of a war.

9. Techniques of Propaganda
Bandwagon

10. Techniques of Propaganda
Testimonial:
“I’m Barack Obama, and I approved this message.”
Uses a famous person to make an argument, hoping that person’s fame will influence viewers.
Used to convince people that their role models support the idea behind the propaganda.

11. Techniques of Propaganda
Glittering Generalities:
“Join the navy and see the world!”
Paints a simplistic picture by highlighting positives and ignoring negatives.
Used to counter concerns the viewers have over the topic, for example by presenting a World War 1 trench as a nice enough place to be instead of a deathtrap.

12. Techniques of Propaganda
Glittering Generalities

13. Techniques of Propaganda
Name Calling:
“The German people are bad people at the core.”
Uses negativity to make something look bad and something else look good by comparison.
World War 1 Name Calling used national and ethnic stereotypes to paint entire groups as less than human.

14. Techniques of Propaganda
Name Calling

15. Techniques of Propaganda
Plain Folks:
“After taking DietAway Diet Pills, I lost 30lbs in 2 weeks, and so can you!”
Related to testimonial; uses “average people” to show viewers that people similar to them agree with the propaganda.
Used in World War 1 to elevate people who volunteered for the war effort as doing their part.

16. Techniques of Propaganda
Plain Folks

17. Techniques of Propaganda
Card Stacking:
“Dominoes Pizza has the best cheese on any pizza you can buy. Period.”
Shaping information to make a product or idea look better than it is.
Late in World War 1 this was used to counter despair over the defeats countries were having.

20. Homework Assignment Instructions:
Pick two DIFFERENT countries. You will make two pieces of propaganda inspired by the propaganda we examined in class today.
Begin working on a piece of positive propaganda for one country.
For homework finish your positive piece and complete a negative piece of positive propaganda for your second country.