1. DESIGN – Day 1
basic design

2. Organized arrangement
BASIC DESIGN
Organized arrangement
of images & words to tell a story

3. Elements of Design Photos Copy White space ►headline & story ►captions
Don’t underestimate the importance and impact white space has on your spreads!

4. PLACEMENT Verbal and visual elements create a bull’s-eye effect
of elements
Verbal and visual elements create a bull’s-eye effect
White space
Words
Photos

5. DESIGN Note the gutter and the internal spacing
(The 1 pica of white space between columns.)

6. #1
DESIGN
STEPS
Place an eyeline.

7. DESIGN CAUTION Placement of the eyeline
(Place in upper or lower third, never in the middle)
But not
here…

8. #2 DESIGN Place a vertical axis that meets your eyeline
STEPS
Place a vertical axis that meets your eyeline
at what is called the axis point.

9. Select and place dominant photo at axis pt.#3
DESIGN
STEPS
Select and place dominant photo at axis pt.

10. #4 DESIGN Place headline/copy area near dominant
STEPS
Place headline/copy area near dominant
photo to reinforce message.

11. Place next largest photo at axis point.#5
DESIGN
STEPS
Place next largest photo at axis point.

12. Continuing to work from the axis point,#6
DESIGN
STEPS
Continuing to work from the axis point,
place your next photo.

13. Pause and consider caption placement.
DESIGN
CAUTION
Pause and consider caption placement.

14. Vary the shape and size of photos.
DESIGN
IMPERATIVE
Vary the shape and size of photos.

15. Working from the eyeline, place the remaining photos.#7
DESIGN
STEPS
Working from the eyeline, place the remaining photos.

16. Photos should rest on or hang down from the eyeline.
DESIGN
IMPERATIVE
Photos should rest on or hang down from the eyeline.

17. #8 DESIGN Place a caption for each photo.
STEPS
Place a caption for each photo.
(Captions may differ in length, but must be the same width.)

18. DESIGN CHECK
BULL’S-EYE EFFECT
Do the layout of elements flow from the inside out, from black to gray to white?

19. Do you have a caption block for every photo?
DESIGN CHECK
CAPTIONING
Do you have a caption block for every photo?

20. Use your layout to create others.
DESIGN
MAXIMIZATION
Use your layout to create others.

21. DESIGN
Original Design >
MODIFICATION
Mirror

22. DESIGN
Original Design >
MODIFICATION
Flip

23. DESIGN
Original Design >
MODIFICATION
Mirror-Flip

24. DESIGN
MODIFICATION
Mirror
Original
Mirror-Flip
Flip