1. Viewing Trends Overview
August 2016
Viewing Trends Overview

2. Total Viewing August 2016
Irish adults aged 15+ watched TV for an average of 3 hours and 10 minutes each day in August 2016.
90% (2hrs 58min) of this viewing was live with the other 10% (18 min per day) time shifted.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

3. Average Minutes Viewed Daily
August 2016
Housekeepers with Children watched 2 hours 59 mins of TV every day in August 2016
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

4. TV Viewing Live v Time shift Year on Year
July 2016 V’s July 2015
Live
Time-Shift
PVR Ownership
Jan %
Jul %
PVR ownership is now at 59%. The vast majority of viewing is to live TV. The % of live TV viewing has remained static year on year for individuals and increased slightly for yr olds.
Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

5. Weekly reach of TAM Ireland subscribing channels
August 2016
TAM Ireland subscribing channels reached 89% of housekeepers, 86% of housekeepers with kids, 83% of ABC1 adults and 83% of yr olds each week in August
Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

6. Commercial Impacts August 2016
Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

7. Top 10 Advertisers August 2016 Based on 30” sec 000s, Individuals 4+1
PROCTER & GAMBLE IRELAND 2
RECKITT BENCKISER 3
BSKYB LTD 4
EIR 5
UNILEVER 6
ALDI STORES LTD 7
LIDL IRELAND GMBH 8
LOREAL 9
DIAGEO 10
MARS IRELAND
Source: TAM Ireland Ltd / Nielsen TAM
Based on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National