1. Asset Mapping
Asset Mapping
Janet Horner
Executive Director

2. Asset Mapping
Introduction
An economic development tool that provides information about the resources of a sector and community
Assets are inventoried and mapped
Purpose is to build comprehensive industry data to support investment, planning and business retention and expansion   
ConnectON started as an agri-food GHFFA pilot project
From the beginning, a steering committee comprised of ConnectON users including municipal economic development and planning staff have driven and continue to drive the program and decision making – relevant, meets their needs

3. Agri-food Asset Mapping
The Agri-Food value chain from production to consumption
Program started as a Agri-food Asset mapping initiative to achieve greater understanding of the sector
Steps involved identifying and defining the agri-food value chain from a municipal ec dev perspective
A method of collecting and standardizing data input was developed
Based on identifying assets and then NAICS coding and geocoding

4. Golden, Greater Golden, Ontario East Project Results
Data received from all 21 GH and GGH municipalities and 22 Ontario East
Farm and food processing data was added from OMAFRA
Approximately 73,000 records have been collected
Data Sharing Agreement signed by OMAFRA, partners and municipalities
Project grew to include Golden, Greater Golden and Ontario East regions
Partnership with OMAFRA to include farm businesses – primary producers
Public facing website
Access to the data is for the program partners through login and password
Data Sharing Agreements enable regional viewing

5. This map shows the agri-food assets
There is a lot of information that can be used in a variety of ways
When viewed on line – can sort and identify each asset, download data and maps

6. Manufacturing Asset Mapping
Emerged from Agri-food Asset Mapping
Municipally driven in partnership with EDCO
Data received from 24 municipal partners
Approximately 47,230 manufacturing records have been collected
Result of a partnership with EDCO who was developing a similar asset mapping project for manufacturing
Merging of processes, data platform, tools which can be applied/used for any sector
Some agri-food and manufacturing assets are included in both sectors – production, food processing

7. Manufacturing Asset Mapping
Map of manufacturing assets
Some partners are agri-food only, some are manufacturing only (ie Windsor Essex) some are both
We have the Farm data ready to upload for new participants, so new participants would already have access to some data
No limit on the number of records that can be downloaded for individual municipal data
Data refresh is underway with municipal partners
The most current Farm Business data has just been refreshed in the system

8. Building Industry Knowledge
Spacial Trends: Cluster and Proximity Analysis Temporal Trends: shift in industry sectors over time Building Linkages with asset points
Purpose is to support economic and municipal planners information and data needs
Spacial, temporal and linkages can be analyzed
Data sources include municipal, other government, 3rd party, and open source data

9. Benefits
Online data and mapping to support strategic planning, business retention and expansion, capital improvement projects, and communications
Access to a comprehensive, dynamic, growing, view of Ontario’s business assets
Data quality is foundational
Mapping is at the point level
Provides an online mapping of our partners business assets to support strategic planning, business retention, capital improvement projects and communications.
Access to a dynamic,  growing and comprehensive regional view of Ontario’s business assets, as new partners in the program add their data to the collective data
Data quality is foundation of building and maintaining the data within the system as we constantly strive to increase confidence in the asset data.
High level of detail as business assets are mapped at the point level (no aggregation)

10. Benefits
Data can be selected, sorted, mapped, directly downloaded, uploaded and refreshed from desktop
One system approach to collect, maintain and map assets
Collaborative environment working with partners and sharing resources
One step process for municipalities to maintain the asset data and augment with neighboring communities data by providing tools to directly upload and download data
One system approach for municipalities to map agri-food, manufacturing and in the future other industry sectors.
Collaborative environment working with other partners in the program with common goals and interest

11. Examples
Halton: Food processing and value chain analysis, assess production and livestock
Hamilton: Information, analysis, farm map and directory, target marketing, feasibility study
Northumberland: Investment attraction
Many examples of how current partners have used the tool
Halton: insight into what type and where food processing occurs, track value chain from production to processing to distribution, understand and assess production and livestock sectors
Hamilton: Agriculture is a $900 million economic driver in the City of Hamilton… but what does that look like? Food processing is Hamilton’s second largest subset of manufacturing in terms of employment and revenues – BUT what does it look like? Asset mapping help inform - feasibility study for full service food and beverage warehouse, food charter
Northumberland: Used information on a regional basis to support investment attraction to the area

12. Examples
City of Kawartha Lakes: Sector and trend analysis, informing other studies
Durham, Simcoe: Support BRE projects
Lanark: Identifying business linkages and opportunities
City of Kawartha Lakes – using sector and trend analysis for information and support for strategy development – Kelly Maloney will be on a panel discussing agri-food opportunities
Region of Durham and County of Simcoe – information to support recent agri-food related Business Retention and expansion projects
Lanark County – identify business linkages, opportunities and build business connections for added value opportunties

13. Partnerships
Partnerships have been important to development and growth of ConnectON

14. Visit our Booth connecton.ca
Visit our booth for more information and a demonstration
Visit our website for further program and contact information
Could hand out ConnectON business cards…..

15. Golden and Greater Golden Horseshoe Mapping