1. How to Discuss a Case: HBR Tylenol Case
What information do they need to make good decisions?
What alternatives are available to the decision- maker?
What would you recommend — and why?
What are the facts?
What is the issue?
What is the goal of the analysis?
What key facts should be considered?
Who are the decision makers?

2. How to Prepare for a Case Study
You will be tempted to research online and bring outside facts into the discussion –DO NOT DO THIS!
Bringing in outside information will rob you and your classmates of a valuable learning experience
Simply read the case and ask yourself the questions on previous slide and come prepared to discuss the case in class!