1. Kyle Hall D32 TLIs June 13th and June 27th, 2015
HOW TO GROW YOUR CLUB Your Guide To The Successful Membership Building Event
Kyle Hall
D32 TLIs
June 13th and June 27th, 2015

2. What We’ll Discuss Our Membership Building Options Key Decisions
Critical Success Factors for:
Membership Contests
Open Houses
SpeechCrafts
Best Practices
Getting the Word Out
Resources
Q & A

3. Sources of Data TI Manuals LinkedIn Toastmasters Group Discussions
YouTube Videos
District people and professional experts

4. Our Membership Building Options

5. Key Decisions Do Moments of Truth?
Type of Event? (Membership Contest, Open House, Business Awareness Campaign or SpeechCraft)
Membership Contest: Individual vs Team?
Open House: Speaker Event vs Toastmaster-focused Event?
Business Awareness Campaigns: On-Going vs. Limited Duration?
SpeechCraft: Format and Price?
Target Audience?

6. Critical Success Factors
Participation
Time…to Plan and Execute
The Appearance of a Healthy Happy Club
A single RSVP contact
Market Your Event
Measure Your Marketing

7. Best Practices See downloadable Best Practice sheets:
Membership Contest
Open Houses
Business Awareness Campaigns
SpeechCraft

8. Getting the Word Out New Releases  Local Newspaper & Radio
Online Calendars  Newspaper, Library, City, TM district, Meetup.com, etc.
Fliers  Everywhere
Club’s Webpage
Past Club Visitors
Facebook or LinkedIn Pages  Member’s and Club’s
Newsletters  Local District, Chamber of Commerce, Employer’s & Church
Personal Visits  Local Clubs & Target Businesses
Personal Invites  Local Friends, Relatives & Co-workers
Ask other nearby Toastmaster clubs to have their members announce your event to their friends, relatives & co-workers.

9. Resources Area/Division/District people…and other nearby clubs
Downloadable Docs from D32 Website
Downloadable from TI Website
Features, Benefits & Value Sheet
Membership Growth Manual

12. The Process Download Materials Kyle Hall’s Club Event Planner
The type of event?
The target audience?
What value do we need to promise our target audience, to get them to attend?
What further value do we promise them to get them to join our club?
Who will chair the planning?
Who will receive RSVPs?
What outside resources do we need to engage in this event?

13. Now Let Us Go Out and Grow our Clubs!