1. Entrepreneurship Week 14 the complete Business Plan

2. Assignment Dates
December 7 – Business Plan – part 2 rewrites due December 9 – Business Plan -- part 3 December 14 & 16 – Group Presentations December 21, 23 – Business Plan presentations

3. Group Presentation
Your group will describe one of these business resources in Oman:
Omansme.gov.om
sharikati

4. Group Presentation Your presentation will include:
An Introduction – names of the people in your group
A description of the organization – where are they located and what is their mission?
What help do they provide small companies?

5. Group Presentation
Before you start your presentation, you will give me a sheet of paper with all the names and ID numbers of people in your group, and the name of the organization you studied.
Marks –
____ Can I hear you?
____ Is your English correct?
____ Are your descriptions complete?
____ Does every member of your group do some part of the presentation

6. General Outline for Business Plans
Executive Summary
Business Overview [You did as plan part 1]
Marketing Plan [You did as plan part 2]
Risks
Operations Plan
Management
Financial Plan [You did as plan part 3]
Offering (if seeking investors)

7. Executive Summary The Company – your name and location
The product – what will you create or sell?
Market potential – how many customers are there?
Operations Plan – how will you make your product?
Distinctive Competency – what makes your business special?
Financial Plan – how will you make money?

8. Business Overview Business Description
Distinctive competence – what makes this business special?
Achievements to date – what have you done so far? Research you have conducted. Product testing you have done. Sample sales.

9. Marketing Plan Advantages of your product Market definition
Market size
Market strategy
Competitors
Sales plan

10. Risks Imitation Production risks Personnel/leadership risks
Legal risks
Experience limits

11. Operations Plan
Initial work – set up
Production Plan
Growth Plan

12. Management
Advisory Board
Executive Team
Management Team
Employees

13. Financial Information
Payment Terms / policies Warranties Financing sources Financing plan

14. Ice cream store example Business Overview
Business Description - I plan to open an ice cream shop in the Nizwa Mall.
Distinctive competence – While other ice cream shops have 3-5 flavors of ice cream, I will have 12 flavors. I will also host special birthday events for children.
Achievements to date – I have conducted a survey of customers. I found they are attracted by the variety of ice cream and the location. They find my pricing good.

15. Ice cream store example Marketing Plan
Advantages of your product – I will have more kinds of ice cream
Market definition – I will sell to the people of Nizwa
Market size – 43,000 people live in Nizwa
Market strategy – I will focus on children
Competitors – 3 other ice cream shops are in Nizwa
Sales plan – I will set up displays in the Nizwa mall, and I will advertise on the radio

16. Ice cream shop example Risks
Imitation – It is possible other ice cream shops will also start offering more flavors of ice cream.
Production risks – I am relying on an ice cream manufacturer for ice cream
Personnel/leadership risks – I have never owned such a store before
Legal risks – we must be careful if children get injured in our store
Experience limits – I have no business experience

17. Ice cream shop example Operations Plan
Initial work – set up – The shop we have rented in Nizwa Mall will require painting and decorating. Also, we need to install two freezers to hold the ice cream and a basin to wash spoons.
Production Plan – We will purchase our ice cream from Muscat Creamery in 10 liter buckets. They will deliver ice cream to our shop once per week.
Growth Plan – If sales are good, we will expand the flavors of our ice cream and host more birthday parties.

18. Ice cream shop Example Management
Advisory Board – My father has run a successful business for 23 years. I will use him as an advisor.
Executive Team – I will be the president of this company.
Management Team – I will manage the store.
Employees – I do not have plans for any employees at first. As the business grows, I may hire one person to work during times of high traffic.

19. Ice cream shop example Financial Information
Payment Terms / policies – We will accept cash and bank cards. I have contacted a bank about this process. Warranties – We will give all money back if a customer does not like the ice cream. Financing sources – I plan to borrow 5,000 OMR from my father. I will ask Bank of Muscat for a loan of 7,000 OMR. Financing plan – I will ask that the bank loan be paid back over 36 months.

20. Restaurant example Business Overview
Business Description - I plan to open a small restaurant specializing in traditional Omani foods. It will be located in Bahla.
Distinctive competence – There are many restaurants in Bahla, but none of them include traditional Omani food.
Achievements to date – I have conducted a survey of customers. I found they like the kinds of food I will prepare. They say they will bring their families. They find my pricing good.

21. Restaurant example Marketing Plan
Advantages of your product – Omani food is popular and easy to make.
Market definition – I will sell to the people of Bahla
Market size – 13,000 people live in Bahla
Market strategy – I will focus on families
Competitors – 23 other restaurants are in Bahla
Sales plan – I will set up a Facebook page and send out tweets about the restaurant.

22. Restaurant example Risks
Imitation – It is possible other restaurants will start adding traditional Omni meals to their menu.
Production risks – I will need a good cook who can make these meals quickly – and well.
Personnel/leadership risks – I have never owned such a restaurant before
Legal risks – we must be careful if people get sick from our food
Experience limits – I have no business experience

23. Restaurant example Operations Plan
Initial work – set up – We have found a former restaurant that is for rent. It will need to be cleaned and all new cooking equipment will be needed. Also, it will need new tables and chairs.
Production Plan – Some meals we will try to cook in advance and freeze. Then we can quickly cook them in a microwave when customers arrive. Most meals will need to be cooked when ordered.
Growth Plan – I have no immediate plans for growth.

24. Restaurant Example Management
Advisory Board – My mother and my aunts will create a list of traditional foods and will advise me on the menu.
Executive Team – I will be the owner of this restaurant.
Management Team – My mother and I will both manage the restaurant.
Employees – I will need two employees. One will help my mother in the kitchen. Another will bring food to the customers.

25. Restaurant example Financial Information
Payment Terms / policies – We will accept cash and bank cards. I have contacted a bank about this process. Warranties – We will give all money back if a customer does not like the food. Financing sources – I plan to borrow 15,000 OMR from my father. I will ask Bank of Muscat for a loan of 10,000 OMR. Financing plan – I will ask that the bank loan be paid back over 36 months.