1. 1 Hour Training Bubbles Leading Focus Groups
Your Name

2. Objectives At the end of this session you will be able to:
Prepare for focus group sessions so that they run smoothly
Run focus groups so that they achieve their objectives
Take appropriate action as a result of the focus group session 2

3. Purpose of Focus Groups
The views of a target group
The attitudes of a target group
Changing attitudes as a result of discussion

4. Three Phases Prepare the Focus Group Run the Focus Group
Take Action Afterwards

5. Effective questions
Introductory
Key
Probing
Follow Up
Closing
Summary

6. Counter Productive Questions
Leading
Double- Barrelled
Loaded

7. Objectives At the end of this session you will be able to:
Prepare for focus group sessions so that they run smoothly
Run focus groups so that they achieve their objectives
Take appropriate action as a result of the focus group session 7