1. ConText
By: Team Flirt

2. Meet the Team Robert Matt Noah Robert Michelle Research Feasibility
Presenter
Feasibility
Solution
Research
Solution
Presenter
Web Master
Presenter
Team Leader

3. What is ConText?
An ESL educational app that utilizes visual representations of words with more than one meaning for ease of learning. Think of them as visual puns.
Example:
Bat vs. bat

4. Problem Definition
Due to the reiterative nature of the English language, nonnative speakers easily misunderstand the various meanings of similarly spelled words.

5. Societal Problem English is a complex language: Impact: Colloquialisms
Homonyms
Context
Impact:
Grades
Confidence
Overall communication
Some words have the same spelling and pronunciation, but different meanings.
Context plays a fundamental role in distinguishing between them.
This is especially challenging for non-native English speakers.

6. Problem Characteristics
English can be tricky to learn
Some words sound or look the same but have different meanings
Games exist for this but are not very engaging
Associating words without context requires exposure to the words and what they pertain to.
This will facilitate the learning and understanding of useful, but confusing, English words.
Learning this can be a little boring.

7. Customer base English as a Second Language (ESL) students
College level
Native English speakers
Ages: approximately
Anyone with an interest in word play

8. Solution
Answer: Straw

9. Goals and Objectives Create a mobile app to help ESL students
learn common difficult words to
Build confidence
Improve retention
Bridge communication gaps
HAVE FUN! :)

10. Process Flow (Before)

11. Process Flow (After)

12. Functional Component Diagram

13. Software Development Android Studios Mobile App Visual Representations
Exposure
Bridge Language Gap
Facilitate Learning
Java
Visual representations of the various definitions of words will be provided to bridge language barriers.

14. Feasibility Analysis
With the current parameters of ConText there is a growing market of users and a gap in the market for ConText to fill.

15. Solution- What will it do?
Provide a fun and engaging way to learn through the use of
Homonyms
Colloquialisms
Visual puns
Be accessible to Android devices
Track players’ progress

16. Solution- What will it NOT do?
Replace a proper English class
Quiz for learning progress
Collect individual user data

17. Market Analysis + Benefits
How much growth is there in the ESL customer base?
Public School Students Participating in ESL Programs
# US %
# Virginia
4,217,026
8.8
60,101
5.1
4,439,514
9.2
86,745
7.1
4,364,510
9.1
86,475
7.0
4,370,004
87,752
4,389,325
91,431
7.4
4,397,318
92,937
4,460,956
9.3
93,995
7.5
Increasing Population of ESL Students Nationwide :
+180,292
+0.5% Growth
(U.S., 2015)

18. Market Analysis + Benefits
How many adult ESL students and other non-english speakers could benefit?
1980
1990
2000
2010
2013
Speaking a Language Other than English at Home
23,060,040
31,844,979
46,951,595
59,542,596
61,748,740
Share Speaking Foreign Language
11.0%
13.8%
17.9%
20.6%
20.8%
(Data, 2014)
School name (state)
Percent of 2013 graduates who participated in ESL
University of Tulsa (OK) 9%
Syracuse University (NY) 7%
Binghamton University—SUNY 6%
La Roche College (PA)
Massachusetts Institute of Technology
Increasing Population of Primarily non-english Speakers Nationwide
: +38,688,700 = +9.8% Growth
(Haynie, 2015)

19. Market Analysis + Benefits
How many potential customers would have access to an app?
% of U.S. adults who own the following devices
(Pew, 2015)
Growth in the Mobile Phone and Tablet Market
Growth in Mobile Phone and Tablet Usage
(Chaffey, 2016)

20. Market Analysis + Benefits
How successful have other apps been?
Title
Rating ★/5
# of Ratings
Downloads (Android Only)
Learn English with Lingo Arcade*
4.5
1120 -
Verb Smash - English Grammar Tenses - ESL Course* 7
ESL-WORD-PLUS*
4.4 34
5,000
SenGram - English Grammar Game - Sentence Diagramming*
4.0 98
Spaceteam:ESL*
4.1
283
10,000
Fun English Language Learning Games & ESL For Kids*
486
BrainPOP ESL*
3.7
1193
100,000
*data gathered from Google Play Store and Apple App Store

21. Market Analysis + Benefits
Competition Matrix: how does this app compare to others?
ConText
ESL-WORD-PLUS
Spaceteam:ESL
BrainPOP ESL
Homonyms ✓ ✘
Interactable
Spelling
Visual Representations
Funny
Audio

22. Conclusion
ConText is a mobile application aiming to strengthen the understanding of the english language for English as a Second Language students and adults who want to practice the language. Through visual puns with letter suggestions the app will provide experience with english colloquialisms and homonyms. An expanding customer base and development for the android platform gives ConText a large audience to assist.

23. References ESL Student Population Device Ownership Growth
U.S. Department of Education, National Center for Education Statistics, Common Core of Data (CCD), "Local Education Agency Universe Survey," through (This table was prepared December 2015.)
Device Ownership Growth
Pew Research Center survey conducted March 17-April 12, Smartphone data based on Pew Research Survey conducted June 10-July 12, Trend data are from
previous Pew Research surveys.
College ESL Percentages
Haynie, D. (2015, July 14). Colleges With the Highest Percentage of ESL Students. Retrieved March 01, 2017, from
US Foreign Language Speakers
Data for 2000, 2010, and 2013 are from American FactFinder for the American Community Survey and the 2000 Census. Figures for 1990 are from 1990 Census tables.
Figures for 1980 are from the 1980 Census.
Mobile Use Growth
Chaffey, D. (2016, October 26). Mobile marketing statistics Retrieved March 01, 2017, from
Kantar Worldpanel ComTech. (n.d.). Retrieved March 01, 2017, from

24. References Mobile App Data
Ltd, Innovative Mobile Apps. "Learn English with Lingo Arcade on the App Store." App Store. Innovative Mobile Apps, 07 Mar Web. 12 Mar
Nathan Trenchard. "Verb Smash - English Grammar Tenses - ESL Course." App Store. Nathan Trenchard, 11Jan Web. 12 Mar
eduterialsapps. "ESL-WORD-PLUS." Play Store. Eduterials Limited, 31 May, Web. 12 Mar
Soferio Pty Ltd. "SenGram - English Grammar Game - Sentence Diagramming." App Store. Soferio, 04 Feb, Web. 12 Mar
Henry Smith. "Spaceteam: ESL." Play Store.Henry Smith , 17 Sep, Web. 12 Mar
Studycat Limited. "Fun English Language Learning Games & ESL for Kids." App Store. Studycat Limited, 13 Dec, Web. 12 Mar
BrainPOP . "BrainPOP ESL." Play Store. BrainPOP , 19 Jan Web. 12 Mar