1. Resizing YouTube’s Video Count Based On Syndicated Research Measurement
The Claim: 240 billion videos are viewed monthly on YouTube
comScore Video Measurement
(U.S. desktop only):
July 2015 Total Video Views: 15 Billion
YouTube Facts:
Approximately 20% of views come from the U.S. (48 Billion)
50% of YouTube video views are on desktop
YouTube’s Claimed U.S. Video Views (Desktop)
comScore Measured U.S. Video Views (Desktop)
24 Billion
15 Billion
Why is there a 60% discrepancy between YouTube’s reported stats and a major third-party digital currency measurement service?
Sources: Total video views from YouTube, The Next Generation of TV, Rider Research (Sept 2015); U.S. view figures come from YouTube statistics (2015); desktop stats from YouTube Statistics (2015); comScore July 2015 VideoMetrix (15 billion video view breakout: Content Billion; Ads – 2.7 Billion)