1. Strategic visioning & Working with your council
Using the toolkit:
Strategic visioning & Working with your council
Joanne Doddridge, EDO
District of 100 Mile House

2. Using the toolkit 100 Mile House
Small community
Large service area population
Seasonal population
Council: Mayor and 4 Councillors
16 staff
Annual taxation collection: $2.7M

3. Using the toolkit
Source: Local Economic Development in BC 2016 Survey

4. Using the toolkit What we had (or didn’t have)
Economic Development Strategy
Outdated
Not very strategic
Not workable for staff
No clear direction
Not goal oriented
Not measurable

5. Using the toolkit What we had
New OCP & Zoning Bylaws
Sustainability Plan
Municipal Goals & Objectives
Ec Dev Building Blocks Workshop
Plans re: quality of life
Toolkit components: Vision, Community Asset Inventory, SWOT & Key Facts
Already doing extensive economic development activities
Working within Council’s established priorities

6. Using the toolkit What we needed
Focused Ec Dev Strategy
Strategic
Bring all info into one place
Built and endorsed by Council
No public consultation
No new direction
Few in-house resources or budget

7. Using the toolkit What we did
Communicated with Regional Manager
Completed Self Assessment Tool to get focus
Compiled Ec Dev documents
Compiled work underway
Distilled into 5 major strategic themes

8. Using the toolkit What we did
Strategic Areas
Sector / Cluster Development & Investment Attraction
Resident & Workforce Attraction
Tourism Marketing & Community Promotion
Business Retention & Expansion
Skills Training & Labour Development

9. Using the toolkit What we did
Council – Senior Staff evening workshop
Listed each strategic area on poster paper – key activities underneath
Asked Council
What’s missing?
What’s not needed?
What should be moved?

10. Using the toolkit What we did
Exercise to rank / prioritize
Major strategic areas
Activities
Financial Reality
Ease of Implementation
Anticipated benefit
Formed Strategic Areas & Goals

11. Using the toolkit What worked
Confirmed Council’s direction – rather than starting from scratch
Used plans we already had
Customized the toolkit to meet our needs
Including a placeholder for Wildfire Recovery Plan
Action oriented & achievable
Clear & concrete
Council aligned with each other & staff

12. Using the toolkit What worked
Toolkit was easy use
Simple plan to start - build over time
Cost and time efficient
Staff can create workplan & measurables
Plan in hand to engage the public
Built capacity

13. Using the toolkit What next
Update progress
Revisit strategic areas
Add / subtract / shift
New priority exercise
Update plan – in-house

14. Thank you
Joanne Doddridge Director of Economic Development & Planning District of 100 Mile House (250)