1. Media’s Influence on Politics December 7, 2018
Objective: Understand and analyze the effects of media on politics as opposed to the media’s influence on public opinion.

2. II. Roles of Media-3 MAIN ROLES
GatekeeperPolicy Agenda
ScorekeeperHorse Race
Watchdog: Anthony Weiner, Larry Craig, Rep. Trey Radel, Roy Moore

3. III. Nature of Media Influences on POLITICS
Candidate Images
Linkage (4 of them)

4. III. Nature Cont… 4. Bandwagon -Polls 3. Campaign costs- -Focus Groups
Campaign costs-
2012=6 Billion
2014=5 Billion
2016=7 Billion

5. III. Nature of media influences…
5. White House manipulation of media:
A. Photo Ops-
B. Sound bites
C. Spin Control
(Hillary Clinton Example-Reading Assignment)
D. Staged Events

6. IV. Media’s affect on the other 2 branches…
Coverage of Congress:
Coverage of Supreme Court
a. Appt (Trump AND Republicans)
b. Case (Healthcare, Gay Marriage)