1. Chapter 2
Culture & Society

2. Generation-to-generation
Culture
knowledge
language
values
customs
objects
Person-to-person
Generation-to-generation

3. Humans do not have instincts
reflexes
drives
A bird can make a nest but I person must learn how to build a house Difference between an instinct and learned behavior.

4. Material and nonmaterial culture Cultural Universals Symbol Language
meaningfully represents something else
Language
is a set of symbols that expresses ideas

5. "Language shapes the view of reality of its speakers”
Sapir-Whorf Hypothesis
"Language shapes the view of reality of its speakers”
Can we think about things without using language?
Does language limit us in our understanding of life and all that include in that definition?

6. Language and Inequality
Gender and Race
She
White He
chairman
They
Can we think about things without using language?
Does language limit us in our understanding of life and all that include in that definition?
Black
Given
Taken

7. Core American Values Individualism Achievement and success
Activity and work
Science and technology
Progress and material comfort
Efficiency and practicality
Equality
Morality and humanitarianism
Freedom and liberty
Racism and Group superiority
Take out a piece of paper and see if you can jot down a phrase synomynous with each of the ten core American values.
For example, for “Activity and work” you cold use the phrase “Just Do It”. Another example could be for “Effiecieny and practicality” could be “faster, cheaper, fatser, cheaper.”
Does society have a values conflict? Have you ever had one?

8. ?
Value Contradictions
Ideal versus Real culture

9. Mores
Taboos
Folkways
Laws
Sanctions
Norms

10. Cultural Change Technology Discovery versus Invention
Cultural Diffusion
Cultural Lag

11. Cultural Diversity Differences within and between Homogenous societies
Heterogenous societies

12. Subcultures
Countercultures
Culture Shock
High Culture
Popular Culture
Fashion versus fad

13. Ethnocentrism Cultural Relativism I am at the center of the universe
I see things through my own eyes
My way of life is superior
Cultural reltivism is , “ I see things through others eyes in the context of their culture”
Cultural Relativism

14. Questions? Comments?