1. The establishment of an electronic Newsletter
Rait Toompere
Baku, Open seminar

2. WHY NEWSLETTER
Improves communication and common uderstanding among the stakeholders
Connects into a single information platform all possible parties
Collects information in a way, that all participants could have a voice in a Newsletter
Informs what is in focus at the national and international level
Informs about financing possibilities
Identifies the main needs in HE

3. FIRST STEPS Preparatory work is decisive
Set owner and internal rules of editor(s)
Your first subscribers are employees of your institution(s)
Next round involves the partners you`ve already been working with
Release web-page with newsletter sign-up form
Place newsletter sign-up link on every relevant page of your website(s)

4. CREATE YOUR MAIN TOPICS
IN FOCUS
Most important developments (national, international)
NEWS
From the MoE, universities, business sector,local authorities
NATIONAL EDUCATION AND THE GLOBAL CONTEXT
PUBLIC TENDERS AND CALL FOR PROPOSALS
PUBLICATIONS
CONFERENCES, SEMINARS

5. FIND NEWSLETTER PROVIDER
The best solution is to find local service provider
Plan B is to find global service provider
services-azerbaijan/
Use templates to make your newsletter attractive
Do not send specific newsletters to everyone 

6. CREATE CONTENT Use good writers
Ceep promotional content under 20%. Other 80% is informational (researches, news, events)
Same goes for photos-text balance
Do not put whole articles in the newsletter. Use five to eight sentences and link to the original article. Keep it clear and simple!
Track your subscribers behavior

7. SOME IDEAS Newsletter is perfect addition to cross-media campaign
Let your newsletter „expand“ to social media
Good, well written summary of fresh research is quite sure way to get wanted attention