1. Organic Farming under PKVY
Presentation by
A.Neeraja
Joint Secretary (INM)

2. Journey of Organic farming under PKVY so far...
Domestic markets & PGS
Journey of Organic farming under PKVY so far...
Brand Emergence
Made in Mandla
Organic uttarakhand
TN Organic product
Tripureswari Fresh
Jaivik Jharkhand
Gomti organic
Chattis- Aadim, Panchtatva, Mahamaya Jaivik Utpad
Flexible guidelines & large clusters
ZBNF as major system- A,P, H.P
28723 lakh scope certificates issued
2.82 lakh farmers registered on PGS portal
2.3 lakh ha in phase 1
4 lakh ha in phase 2

3. Financial Assistance under PKVY
50000/ha cost
Cluster formation, resource persons training
Rs 7500(15%)
PGS verification & sample test- Rs 2700(5.40%)
On and off farm inputs-
Rs (62%)
Value addition& marketing
Rs 8800(17.60%)
Inter- componental change
2% Administrative charge

4. Steps taken to ensure credibility to PGS –India : New outreach
Participatory Guarantee System-India (-India) portal revamped- crops, beekeeping, livestock wild harvest, processing& handling
PKVY portal /MIS of PKVY developed
State seed certification agencies can act as RCs
Distinct roles for service providers and RCs
NCOF/ RCOFs – technical backstopping and monitoring
Sample testing for pesticides
100% traceability of organic produce through UID
Can graduate to third party certification to shift to export market
Prepares farmers to maintain process and product documentation to win market credibility.
An alternative to Third party certification
cost effective, farmer-friendly hassle-free –
Promotes decentralized and participatory approach

5. FSSAI Regulation for Organic products - winning the confidence of consumer
FSSAI guidelines: Organic products-NPOP or PGS- India
PGS-India logo and Jaivik Bharat logo
FSSAI Logo with Registration/ Licence No
UID Code or Certification no. along with URL for consumer verification
100 % Traceability by consumer up to production level

6. Jaivik Kheti Portal Jaivikkheti.in Knowledge platform & E-commerce
Sale of Authentic certified products
Direct sale by farmers by quoting price
All regional languages
PGS/NPOP/ other certified agriproduce
8000 farmers registered
104 input suppliers registered
Payment gateway
User manual, grievance redressal mechanism

7. Issues Implementation left to RCs,
Selection of Regional Council & Service Providers -EoI
Implementation left to RCs,
late start in few States – 2nd phase
62% of cost norm to be transferred through DBT
Submission of UCs not on time
scattered clusters
State share not released
Lack of awareness / slow PGS entries

8. Expectations from States
Commodity based large clusters
Market oriented planning- RCs Play major role
Selection of Service providers/ RCs in time
Capacity building of staff
Planning
Regular reviews- Bihar, WB, HP, Kerala, Telangana, Punjab, Haryana
Geotagging of clusters
Quick PGS entries
Ensuring quality testing of agriproduce in FSSAI labs/ NABL
MIS entries of PKVY
Monitoring
Timely release of state share / submission of Ucs
Jaivik Kheti portal entries for e-commerce – Marketing
Financials /Marketing

9. Way Forward & Recommendation
Ensuring PGS credibility- transaction certificate
Developing Jaivik Kheti portal as one stop shop for all things related to organics
PKVY Projects – to be Market linked projects for commodity based clusters
Focus on consumer awareness, publicity for PGS products

10. THANKYOU