1. COMMUNITY CHEST CARNIVAL

2. AGENDA Introduction by Lorenzo Davids – CEO of The Community Chest
Introduction of The Community Chest Board members
Carol Fleurs-Goddard (Chairman); Mike Bosazza (Deputy Chairman); Edgar Adams;
Di Berril; Mike Blomkamp; Abbas Gani; Herbert Hirsch; Gregory James; Meko Magida; Alan Woolfson
Powerpoint presentation
Ideas and suggestions on how to create an effective business model for Carnival
Q&A
Marketing
Business Model
Layout
Volunteer Event

3. WHAT IS CARNIVAL CURRENTLY
Established in 1951 as a theatrical garden party
A fundraising platform
Iconic and unique to the Western Cape
Run on the time, skills and experience of volunteers

4. INTERESTING FACTS 5000 Volunteers
7000 volunteer badges printed also utilised as workers badges for commercial stalls
Between a high and a low of attendees (based on feet through the gate, excluding volunteers/workers on the grounds before trading time)
No. of hours worked by volunteers x 28hrs = 140 000 hours

5. Cont. INTERESTING FACTS
6000 Single Complimentary tickets (Wednesday & Thursday only)
4000 Family Complimentary tickets (2 adults & 2 U 18)
3500 Give As You Earn Family Complimentary tickets ( Saturdays between 14h00- 16h00 only)
Total FREE entries

6. WHAT WORKS? Easy entry for General Public;
Cleanliness and tidiness of the area;
Safety & security;
Entertainment for the whole family;
Well supported fundraising event for Charity

7. VILLAGE LAYOUT

8. DECLINES IN INCOME Increase in costs & expenses
A significant decline in sponsorship and reduced cost of service contributions
Declining numbers of volunteers and aging of existing volunteers
Declining Spending Power of Patrons
Differing perspectives on event quality

9. MARKETING & MESSAGING Family Friendly & Safe
International food & local entertainment
Fundraising event for charity
Volunteer driven event
Brand awareness platform for Community Chest

10. MARKETING & MESSAGING
Publicity & Marketing Platforms - Radio interviews & articles in print media dailies/weekly and weekend papers - Cape Community Newspapers editorial & Advert Street Posters & Banners - 7 days before Carnival distributed in the City, Northern and Southern Suburbs - Schools displayed in the City, Northern and Southern Suburbs Online PR - Event Listings and press release online

11. THANK YOU
Q&A