1. Conclusive Research Descriptive Studies
Rational Decision Making via Quantification
Chapter 05

2. Descriptive Research as a concept
Helpful
In describing estimating the statistics of a certain group
For having a better understanding of the demographics and the psychographics of a population
For verifying hypotheses and making specific predictions

4. Advantages and Disadvantages Of Quantitative Research
Ability to accommodate large sample sizes
Ease of implementation of statistical analysis
Ability to distinguish small differences
Lack of control over timeliness and low response rates
Misinterpretation of data results and inappropriate use of data analysis procedures