1. Sports & Entertainment: Connections & Contrasts
Chp. 2-1, 2-2, 2-3

2. Sec. 2-1
History of Sports & Entertainment Marketing

3. Sports & Entertainment connections
Overview:
What are the connections between sports & ent.?

4. A brief history of leisure
Sports & ent. are leisure activities for the purpose of enjoyment
Growth of these industries has relied on:

5. A brief history of leisure (cont.)
Changes:

6. Entertainment for everyone

7. Entertainment for everyone (cont.)
Activity -

8. Entertainment for everyone (cont.)
This was vital for 2 reasons:
*Sports & Ent. was a welcome distraction
*more time & money spent on Sports & Ent.

9. Development of s & e Mktg.
Sports:

10. Development of s & e Mktg.
Entertainment:

11. Marketing today
Both compete:

12. Sec. 2-2
Similarities in marketing

13. Similarities in marketing
Some changes continued to take place over time:

14. Marketing similarities

15. Marketing similarities (cont.)
Product –
Endorsements –
Core & ancillary products

16. Marketing similarities (cont.)
place –
price –
Price problems – price becomes an issue when:

17. Marketing similarities (cont.)
promotion –
convergence –
Synergy =
Risks & risk management –

18. Sec. 2-3
Differences in marketing

19. Different players, different games
3 areas for differences for s & e marketing:

20. Consumer loyalty
When consumers are happy with a company’s product and become repeat customers (e.g. support your favorite team)
Sports
Entertainment

21. Find Winning . . .
Know . . .
Product . . .
Sports
Entertainment

22. Difference in product
Sports
Entertainment

23. Difference in revenue stream
Sports
Entertainment

24. Difference in revenue stream (cont.)
Sponsorships =
tiger woods = sponsorship
= endorsement
Advertising and broadcast rights