1. Welcome to English III Live Lessons!
Please sign in with FULL NAME
and TEACHER NAME!
Example: Sue Perkid – Mrs. A. Mazing
Welcome to
English III Live Lessons!
Mrs. Pierce
To Check Your Sound and Microphone  “Tools” > “Audio” > “Audio Wizard”

2. Lesson 2.04 Integrating and Evaluating Sources
Both graphic organizers of the assignment require gathering information to address two questions:
Are ads aimed at teens effective?
Are ads aimed at teens ethical?

3. Why is it critical to do research? How is research useful?
Fill in the explosions with all the reasons:

4. Gathering Evidence: Let’s highlight!
Tuning in Teens
Businesses Intensify Pitch for 'Savviest Generation Ever' by Dave Carpenter
(CHICAGO (AP) Murmurs of excitement rippled through the large hotel conference room when the eight special guest panelists filed in. Empty chairs filled and doorways crowded with onlookers. Cell-phone chats ended abruptly. Spectators leaned forward, eager to catch every word.
These were no ordinary panelists to the officials of clothing companies, food giants, media dot-coms and others attending the marketing conference. They were American teenagers, articulating the consumer habits of a group projected to spend a staggering $155 billion this year.
As Americans' unprecedented prosperity filters down to the next generation, attracting teens' business has become a Holy Grail for marketers.
"It's a very influential market," says Selina Gruber, president of Children's Market Research Inc. in New York. "Marketers never really paid that much attention to kids, but now they do because it's becoming their bread and butter.“
Teenage Research Unlimited, a market research firm in Northbrook, Ill., projects that the 31.6 million Americans from ages 12–19 will spend $108 billion of their own money in 2000, along with $47 billion of their family's funds.
They also account for a disproportionately large share of consumer spending. Households with one or more teen-agers spend $10,000 more per year than those without any.
And with parents working more than ever before, teens have assumed greater influence in household decision-making (–Borrowed from lesson 2.02)

5. Ensuring Reliability
What are some characteristics of a reliable article? Do web search and place your responses in the boxes.
Guess what?! You will revisit this in Module 6!

6. Research Activity!
Which category of advertisements would you like to focus on? Please, type your name next to it. -Food -Clothing -Sports -Technology

7. Activity Instructions:
In your breakout rooms: research and share with each other articles that you find on the web that discuss the following:
Are ads aimed at teens effective?
Are ads aimed at teens ethical?
You want to find articles that discuss both of these.
Here is an example of what to search:
Ex: “Are food ads aimed at teens ethical?”

8. Title, URL, and Date of Access
Let’s share!
Sources
Title, URL, and Date of Access
Central Idea
Tuning in Teens: Businesses intensify pitch for ‘savviest generation ever’
ticle?AID=/ /NEWS/ (Today’s date)
 This article discusses…..

9. How will we use this information going forward?
Research Graphic Organizer: Part 1
Choose a topic: Technology; Sports Equipment; Clothing; Food (highlight your choice)
Questions to research: Are advertisements aimed at teenagers effective? And, are they ethical?
My Response: (Respond in one paragraph based on your research. Be sure to read all the articles you placed in your graphic organizer.)

10. Let’s look at part 2…..
What does it mean to look at something with a critical eye?
Type your ideas on the board…..

11. What makes an advertisement effective?
Does it use the rhetorical appeals?
Is the ad easy to understand?
Does it connect with the audience?
Does it make the viewer want to do something?
Is it memorable?

12. Memorable ads What is one of the most memorable ads you can think of?
What made it memorable?

13. What do you see? What is this Pampers ad saying about gender?
Type your answer in the chat box.

14. What’s the difference?
Which one is more effective?

15. What is it saying? Is this an effective ad? Gender? Race or ethnicity?
Social Status?
Is this an effective ad?

16. Research Graphic Organizer: Part 2
URL/Link to Ad:
What does the ad seem to say about gender?
What does the ad seem to say about race or ethnicity?
What does the ad seem to say about social status?
What seems particularly effective or ineffective about the ad?
This is the chart you need to fill out for the second part of 2.04.
You need to find 5 ads and fill out the graphic organizer in the lesson for each ad.

17. It’s YOUR turn! Do a web search for an ad in your category.
Save the ad to your computer.
Share your ad on the screen.
The rest of the class will analyze what the ad says about gender, race/ethnicity and social status.
What seems particularly effective or ineffective about the ad?

18. Time to share!
Place your ad here…….

19. Research Graphic Organizer: Part 2
URL/Link to Ad:
What does the ad seem to say about gender?
What does the ad seem to say about race or ethnicity?
What does the ad seem to say about social status?
What seems particularly effective or ineffective about the ad?
This is the chart you need to fill out for the second part of 2.04.
You need to find 5 ads and fill out the graphic organizer in the lesson for each ad.

20. Collaboration Assignment
Write a reflection paragraph on your experiences in the live lesson. The paragraph should be comprised of at least 7 complete and thoughtful sentences answering the following questions:
Of the skills presented in this review, which did you find most helpful to review/revisit? Least helpful?
Did reviewing with your peers help you feel more (or less) confident in your skill mastery during the session?
Did the atmosphere seem like a friendly place for you to practice your skills?
What did you like about the presentation? What did you find least helpful or redundant (if anything)?
What part (if any) of the test taking strategies did you find most helpful?  Least helpful?
Please include the date/time of the session you attended.

21. Submitting Your Collaboration