1. Gianpietro Mazzoleni La comunicazione politica Chapter 1
History and Theory
Gianpietro Mazzoleni
La comunicazione politica
Chapter 1

2. The sources of political communication
A multidisciplinary field of research
Political science
Sociology
Anthropology
Science of communication and public opinion
Psychology
Rhetoric
Marketing

3. First steps of political communication
Greek polis: rhetoric as art of persuasion
Republic of Rome and Northern Italy comuni: elections and electoral campaigns
Machiavelli: communication as control
Age of Enlightenment: free journalism as opposition to governments
Liberal democracy: modern political communication arises in the XIX century

4. Twentieth century, mass media (and beyond)
Cinema
Radio
Television
Social media

5. Political communication as a debate …
… face to face and activated by the civil society …
Public sphere
Public space
Market of ideas
… or mediatized and deterred by the videopolitics?