1. National Conference on Agriculture for ZAID/Summer Campaign By: Prasanta Kumar Swain Joint Secretary (Agri-Marketing)

2. New Marketing Initiatives and Post-Harvest Infrastructure

3. Presentation Structure
Market Reform
e-National Agriculture Market (e-NAM)
Grameen Agriculture Markets(GrAMs)
Agriculture Market Infrastructure (AMI) Scheme
Market Intelligence- Price & Demand Forecast

4. Agriculture Marketing – Need for Reforms & Development
Marketing of Agriculture Produce
Wholesale
2339 Market yards & 4276 sub-market yards
Retail
22000 Village Haats
488 Farmer Consumer market
Agri Export
India’s Share ˂ 3% of global Agri
Export : New Export Policy
Fall back Mechanism
Procurement system
PSS/PDPS/
PPSS
Challenges: Lack of Infrastructure, fragmented & weak supply chain, Low access of farmers to markets, high post harvest losses, lack of standardization, low remunerative prices
Vision: Doubling of Farmer’s Income by 2022

5. Agri Market Reforms: A Perspective
Model APLM Act, 2017
Segregation of Regulation from Operation
(04 States)
Setting up of markets in Private sector
(22 States/ UTs)
Direct Marketing
(23 States/ UTs)
Contract Farming
Declaring warehouses/cold storage as market sub-yard
( 05 States)
De-regulation of marketing of F&V
(16 States/ UT)
Single point levy of market fee
(23 States/ UT)
Single trading license
(22 States / UT)
E-Trading
(22 States)
e-NAM
Objective: Improving Marketing infrastructure, Integration of supply chain, Reduction of post harvest losses, Farmer’s access to markets, Promoting Investment etc.
Model Contract Farming Act, 2018

6. Market Reform in State APMC Act
S. No.
Area of Reform
State/ UT 1
Establishment of private market
Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Gujarat, Goa, Himachal Pradesh, Karnataka, Maharashtra , Mizoram, Nagaland, Odisha, Rajasthan, Sikkim, Telangana, Tripura, Punjab, Jharkhand, Uttarakhand, West Bengal, Uttar Pradesh and UT of Chandigarh
(21+1) 2
Direct wholesale purchase of
agricultural produce from agriculturists (Direct Marketing)
Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Gujarat, Goa, Himachal Pradesh, Karnataka, Maharashtra, Mizoram, Nagaland, Rajasthan, Sikkim, Tripura, Jharkhand, Uttarakhand, Uttar Pradesh, Haryana, Madhya Pradesh, Telangana, Punjab, West Bengal and UT of Chandigarh
(22+1)

7. Market Reform Contd… 3
Establishment of farmer -consumer market in private sector (Direct sale by the producer to the consumer in retail) 
Arunachal Pradesh, Assam, Chhattisgarh, Gujarat, Goa, Himachal Pradesh, Karnataka, Maharashtra , Mizoram, Nagaland, Rajasthan, Sikkim, Tripura, Jharkhand, Uttarakhand, West Bengal, Uttar Pradesh (17) 4
Contract Farming Provision
Andhra Pradesh, Assam, Chhattisgarh, Gujarat, Goa, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Maharashtra, Madhya Pradesh, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Tripura, Uttarakhand, Telangana (20) 5
Provision for e-trading
Andhra Pradesh, Chhattisgarh, Gujarat, Goa, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Maharashtra, Madhya Pradesh, Mizoram, Odisha, Punjab, Rajasthan, Sikkim, Uttarakhand, Telangana, Uttar Pradesh, West Bengal, Tamil Nadu, Arunachal Pradesh and UT of Chandigarh
(21+1)

8. Market Reform Contd… (22) 6
Single point levy of market fee across the State/ UT
Andhra Pradesh, Arunachal Pradesh, Chhattisgarh, Gujarat, Goa, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Maharashtra, Madhya Pradesh, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Uttarakhand, Telangana, Uttar Pradesh, Tamil Nadu, West Bengal and Chandigarh (22+1) 7
Unified single trading licence for State/ UT
Andhra Pradesh, Arunachal Pradesh, Chhattisgarh, Gujarat, Goa, Haryana, Himachal Pradesh, Jharkhand, Karnataka, Maharashtra, Madhya Pradesh, Mizoram, Nagaland, Odisha, Punjab, Rajasthan, Sikkim, Uttarakhand, Telangana, Uttar Pradesh, Tamil Nadu, West Bengal
(22) 8
De-regulation of marketing of fruits and Vegetables
Madhya Pradesh, Jharkhand, Haryana, Assam, Odisha, Gujarat, Himachal Pradesh, Maharashtra, Karnataka, Nagaland, West Bengal, Rajasthan, Meghalaya, Chhattisgarh, Assam and NCT of Delhi (15+1)

9. Status of Adoption of model APLM Act, 2017
Arunachal Pradesh have adopted in entirety
Uttar Pradesh, Chhattisgarh have adopted all major provisions
Punjab has adopted partially
All other States/ UTs are requested for early adoption
e-NAM: Reformed States/UTs with e-NAM:
A.P., Arunachal Pradesh, Chattisgarh, Goa, Gujarat, Haryana, H.P., Jharkhand, M.P., Maharashtra, Mizoram, Odisha, Punjab, Rajasthan, Sikkim, Telangana, U.P., Uttarakhand, West Bengal
UT of Chandigarh & Puducherry
States/UTs without APMC Act: Can certainly implement e-NAM
Bihar, Kerala, A&N Islands, Lakshadweep, Dadra Nagar Haveli, Daman & Diu
UT without Reform: Needs Reform
NCT of Delhi

10. E-National Agriculture Market: Coverage
S.No
State
No. of Markets on e-NAM 1
Andhra Pr. 22 2
Chandigarh 01 3
Chhattisgarh 14 4
Gujarat 79 5
Haryana 54 6
Himachal 19 7
Jharkhand 8
Madhya Pr. 58 9
Maharashtra 60 10
Odisha 11
Puducherry 02 12
Punjab 13
Rajasthan 25
Tamil Nadu 23 15
Telangana 47 16
Uttar Pradesh
100 17
Uttarakhand 18
West Bengal
Total
585
Additional 415 mandis to be integrated by March 2020
States may provide proposals for integration with e-NAM

11. FPOs on e-NAM Action: More FPOs to be on boarded by States S. N. State
In order to enlarge the NAM eco-system, SFAC have registered 634 FPOs working in the vicinity of e-NAM mandis with e-NAM as sellers in 16 States.
FPOs in A.P., Gujarat, Maharashtra, M.P., Odisha, Rajasthan, Telanagana U.P. and West Bengal Have started selling their produce on e-NAM.
FPOs / FPCs are expected to work as aggregators of produce of their farmer members, and help in selling on e-NAM portal after proper cleaning, sorting, packing etc.
Till 20th Jan 2019, FPOs have sold MT of produce worth Rs 2.26 Crores.
S. N.
State
FPOs/FPCs Registered 1
A.P. 36 2
Chhattisgarh 3
Gujarat 14 4
H.P. 29 5
Haryana 46 6
Jharkhand 7
Maharashtra
189 8
M.P. 9
Odisha 10
Punjab 11
Rajasthan 58 12
Telangana 53 13
Tamil Nadu 67
Uttarakhand 15
Uttar Pradesh 84 16
West Bengal 41
Total
634
Action: More FPOs to be on boarded by States

12. Inter-mandi Trade on e-NAM (till 20th Jan 2019)
State
No. of Lots Traded
Total Trade Qty (MT)
Total Trade Value (Rs Cr)
Haryana
63092
555.08
Telengana
6557
17.76
Madhya Pradesh
2181
10.46
Chhattisgarh
1154
5.19
Andhra Pradesh
1427
1188.3
4.48
Uttar Pradesh
632
2.22
Uttarakhand 51
68.18
0.07
Rajasthan 43
21.65
0.04
Jharkhand 4
10.03
0.01
Himachal Pradesh 1
0.21
0.001
Total (10)
75142
2,15,987.46
595.31
Actions: . To improve no. of Unified Licenses
. To improve inter-mandi trade

13. Inter-State Trade on e-NAM (till 20th Jan 2019)
Origin State/ Mandi(s)
Destination State/ Mandi(s)
Commodities
Volume (in Quintal)
Value ( in Rs)
Uttarakhand
Haldwani
Kashipur
Khatima
Rudrapur
Dehradun
Roorkee
Haridwar
Rishikesh
Uttar Pradesh
Bareilly
Moradabad
Pilibhit
Saharanpur
Tomato
Potato
Cauliflower
Peas Green
Cabbage
Carrot
Brinjal
236
1,52,925
Radish
Bottle Gourd 30
15,000
Telengana
Gadwal
Andhra Pradesh
Kurnool
Groundnut
16.56
70,290
10.08
50,894
Rajasthan
Sumerpur
Gujarat
Palanpur
Caster seeds
Green Gram
2.8
14,280
Total
295.44
3,03,389

14. Grameen Agricultural Markets (GrAMs)
Union Budget :
Existing 22,000 Village Haats to be upgraded to GrAMs through convergence of schemes: MGNREGA, PMGSY-III etc.
GrAMs to be exempted from APMC Regulations
Rs Crore Agriculture Market Infrastructure Fund for improving markets
Marketing Infrastructure development in GrAMs & APMCs
Action Taken:
DMI surveyed so far 11,876 existing haats for location and infrastructure
DAC&FW requested concerned States to exempt GrAMs from State APMC Act.
Rs.2000 Cr. AMIF fund to be created through NABARD at subsidized interest rate for development and up-gradation marketing infrastructure in GrAMs and APMCs is in advanced stage of consideration
Progress:
MoRD informed up gradation was in 272 Haats from MGNREGA in 18 States under progress of which 85 completed in 12 States
Operational guidelines for management of GrAMs has been circulated to States/Uts and uploaded on DAC&FW/ DMI portal

15. Agricultural Marketing Infrastructure (AMI) scheme of DMI
AMI scheme has been re-launched/re-introduced w.e.f
It has two component of Market Infrastructure
Storage
Other than Storage
Back ended bank credit linked capital 25% and 33.33%
For the 1st time-
Mini Primary Processing machineries for selected oil seeds for oil extraction (without refining) and Mini Dal Mill allowed
FPOs can avail assistance for Common Facility Centres with Common Ownership of Marketing infrastructure near to Farm gate for value addition
Assistance for Village Haats/ Farmer Consumer Markets development and up-gradation allowed

16. Eligible Marketing Infrastructure
AMI
Cold Storage (up to 1000 MT)
Reefer Vans
Mini Oil Mill / Dal Mill
FPOs’ Common Facilitation Centers
Storage Infrastructure
Non-Storage Infrastructure (Primary Processing)
Development of Rural Haats
Special Assistance
North East & Hilly/
Women/SC/ST/FPOs: 33.33%
Infrastructure for Market Yards
(viz. Mustard seed, Sesame seed, Ground nut, Linseed, Mahua, Safflower, Nigerseed Oil, Coconut, Almond and Olive only)
The subsidy for such projects is restricted to the construction of sheds and oil expellers operated up to the power of 7.5 Horse Power (HP).
Actions:
States to promote investment awareness amongst FPOs & Enterpreneurs
Marketing Boards to submit proposals

17. AMI : Reforms Required for State Agency Non-Storage Projects
Contract Farming
Private & cooperative Market
Single point levy
Unified license
e-trading
Direct Marketing
States to follow above Reforms

18. Market Intelligence- Price & Demand Forecast
Union Budget : An Institutional mechanism on market intelligence (Price & Demand forecasting)
DAC&FW has nominated NIAP ( ICAR) as ‘Knowledge Partner’ for forecasting simulations
DMI to provide Data Support to NIAP for forecasting
A Technical Advisory Committee set up under Chairmanship of CEO, NRAA to analyse and validate the Price and Demand Forecast prepared by the NIAP (ICAR)
Initially five commodities identified for forth coming Rabi Harvest season for Price forecast which will be analysed.

19. Crops and Markets Selected for Forecast for Rabi
S.No.
Commodity
Markets 1
Mustard
-Bharatpur
-Sri Ganganagar
-Agra 2
Bengal Gram (Chana)
-Latur
-Rajkot
-Lalitpur 3
Onion
-Lasalgaon
-Bengalure
-Delhi Azadpur 4
Potato
-Hoogli (Champadanga) 5
Wheat
-Khanna
-Indore
Actions:
Requesting States to ensure proper and accurate data entry in Agmarknet portal
States to closely work with DMI for market information collection, cleansing & compilation

20. Thanks