1. SOCIAL INFLUENCE
This is the process whereby a person’s attitudes, beliefs or behaviours are modified by the presence or actions of others. In other words, when you change how you act or feel because of the influence of those around you.

2. CONFORMITY
Conformity refers to how an individual or small group change their behaviour and/or attitudes as a result of the influence of a larger group, where there is no direct request for them to do so

3. OBEDIENCE
A type of social influence whereby a person follows the direct orders or requests of another person, often of a perceived higher authority