1. “The Travelorette” A StayRight Production

2. Ethics matter. Don’t stay at the wrong hotel. StayRight.
A Proposal of Value
Ethics matter. Don’t stay at the wrong hotel. StayRight.

3. Problem/Solution Overview
Given hotels at similar prices, guests tend to choose the more ethical one. The modern consumer often feels compelled to think about the consequences of their purchases: the business practices they support and the overall impact they generate over time. Ethical evaluation can change a guest’s hotel choice.

4. Book an ethical hotel to stay in on vacation as an individual traveler
3 Key Tasks
Task #1 (Simple)
Book an ethical hotel to stay in on vacation as an individual traveler
Task #2 (Moderate)
See your ethical footprint for the past year/month and realize your impact in choosing more ethical hotels
Task #3 (Complex)
Report bad practices at hotels

5. Video Storyboards

6. Product Video

7. ANY QUESTIONS?
Thanks 147!