1. Improve Email Click-through Rates
Ford Commercial Truck Association of New England
July 2018
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2. Click-through
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5. What are best practices for email subject lines?
The lowest-hanging fruit is personalizing your subject line so it’s unique to the specific prospect. For instance, if your recipient’s LinkedIn profile says they love sailing, your subject line might read “Fellow sailing enthusiast // question about Company X” or “This is naut(ical) your typical sales .” Corny? Yes. Effective? Also yes.
What are best practices for subject lines?
Keep it short and sweet: Fewer words makes it easier to understand.
Tailor it to the specific person you're ing: Research, research, research. Include a phrase or piece of information to show that your is relevant.
Tell them what to expect if they open your If they know what to expect -- and it's what they want -- they'll be more likely to open the .
Don't use all caps or overuse exclamation points: An outreach is never life or death, so a subject line that says "IMPORTANT!!!" will only hurt your credibility and make you seem desperate.
What are examples of great subject lines?
Not to beat a dead horse, but personalization is key -- so rather than copying and pasting these examples, use them as inspiration.
        “Aja, thought you’d be interested in new data on Google rankings”
        “Cal Poly connection”
        “My favorite part of your recent article”
        “Identified some content opportunities for you”
How do I personalize subject lines?
Personalize your subject lines by using the recipient's name, mentioning their company, mentioning someone they know, or referring to a personal tidbit about them.
Open Rates by Industry  
              Auto: 35%
What is the average open rate for autos and vehicles companies?
From a sample of over 119,000 s, the average open rate for the autos and vehicle category is 35%. This category encompasses companies that self-identified their industry as: automotive, aviation and aerospace, or shipbuilding.
What is the overall average open rate?
From a sample of over 25 million s, the average open rate across all industries is 37%.
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7. 53 percent of all emails are opened up on a mobile device.
That’s almost a 500 percent increase from the amount of s opened on mobile devices back in 2011.
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8. How do people read my email campaigns?
The way people read s can provide key insights in how you create your marketing campaigns.
For example, the type of device they read it on.
Marketers’ can no longer ignore mobile and tablets. open rates from mobile devices have grown by more than 100% since 2011 and the percentage of open rates from mobile continues to grow each quarter.
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10. So what does all of this mean?
In fact, according to data collected at the beginning of 2015, around 53 percent of all s are opened up on a mobile device. That’s almost a 500 percent increase from the amount of s opened on mobile devices back in 2011.
So what does all of this mean?
It means that if your s aren’t optimized for mobile use, they aren’t going to be read.
This is simply because they are going to be too difficult to read.
s that aren’t optimized for mobile use are not going to be displayed properly for larger screens because smartphones have smaller and narrower screens.
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13. When should I send my email campaign?
Timing is important to open rates. To know when to send your campaigns, you have to know your audience.
If you sell software, most of your customers will be enjoying family time on the weekends. That means sending an campaign on the weekend will lead to fewer opens, if any at all!
So when should you send your ?
Research by Get Response found that the best day to send s in order to get the highest open rate is Tuesday.
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15. Click Value Checklist Does your email meet the checklist standards?
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17. * Use 6 to 10 words in your subject lines to get the best open rate
Conclusion
Here’s the key points for you to take away and use the next time you send an to increase open rates:
* Use 6 to 10 words in your subject lines to get the best open rate
* Send your campaigns during the work day and after lunch
* Personalize subject lines with the reader’s name
* Use a recognizable sender name
* Optimize your campaigns for mobile
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18. Questions/ Comments
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