1. Chanel
Fashion Design
2011 ~ 2012
Angel Mei

2. Chanel’s logo

3. Chanel
Chanel is a French fashion house founded by Gabrielle "Coco" Chanel, specializing in luxury goods
She gained the name "Coco" when she was a singer at a café in France.
Today, Chanel is one of the best known and most highly sought-after fashion brands, one of the most powerful fashion empires in the world.

4. Chanel’s Short story Coco Chanel Era: 1909 -1970
1883: Coco Chanel was born
1909: opened a hat shop in Paris.
1914: opened her first shop in Deauville, Chanel founded
1921: her first perfume Chanel No. 5, named after her lucky number 5
1924: her first costume jewelry
1926: the ‘Little Black Dress’ which transcends fashion
1939: WWII and Coco retired
1971: Coco Chanel passed away at the age of 87

5. Chanel’s Short story 1983: Karl Lagerfeld took over as chief designer
Post Coco Era
1971: Chanel passed down to other owners.
1983: Karl Lagerfeld took over as chief designer
1987: 1st Chanel watch
1999: 1st skin care line PRECISION
2002-3, launching of COCO MADEMOISELLE & IN-BETWEEN WEARS for younger followers
Update: 310 shops and over 1,700 employees all over the world

6. Chanel Chief designers: Karl Lagerfeld, 1984 - Present
Yvonne Dudel,
Jean Cazaubon,
Philippe Guibourge,
Coco Chanel,
Coco Chanel and Karl Lagerfeld are Chanel’s two most well-known designers.

7. Chanel
Style:
“Coco Chanel is revered for her clean, crisp style which revolutionized female dressing.” - Suzanne Burlton
“In Karl Lagerfeld's hands, the Chanel couture jacket is an infinitely malleable treasure, always current yet timelessly valuable.”—Sarah Mower Style.com

8. Chanel The brand’s best moment: No 5 Perfume (1921)
Little Black Dress (1926)
The comfortable clothes during/ after WWII
Tweed ‘Chanel Suit’; chain-link belt and quilted bag during the 50s
Antaeus (1983), Coco (1984) during Karl Lagerfeld

9. Coco Chanel Era Impact on fashion industry
simpler lines led to the popular "flat-chested" look of the 1920s
Her clothing was relaxed, unstructured, and changed the way women dressed for outdoor activities.
making jersey a popular fashion
the Chanel suit, composed of a knee-length skirt and trim, boxy jacket was very successful during the WWI
the tweed and the special fabrics she used in the 50's and 60's
Coco in 1954

10. 1924
Day dress, ca Gabrielle "Coco" Chanel (French, 1883–1971) Wool

11.
Evening dress, ca. 1926–27, Attributed to Gabrielle "Coco" Chanel (French), Silk, metallic threads, sequins (C.I a,b)

12. 1927
Evening coat, ca. 1927, Gabrielle "Coco" Chanel (French), Silk, metallic thread ( )

13. 1927
Day ensemble, ca. 1927, Gabrielle "Coco" Chanel (French), Silk, wool, metal ( a-c)

14. 1927
Day ensemble, ca. 1927, Gabrielle "Coco" Chanel (French), Silk, wool ( a-c)

15.
Shirt, ca. 1935–37, Gabrielle "Coco" Chanel (French), Wool ( )

16. 1936
Evening ensemble, 1936, Gabrielle "Coco" Chanel (French), Ivory silk lace with ivory silk tulle ( a,b)

17. 1938
Evening dress, 1938, Gabrielle "Coco" Chanel (French), Black silk net with polychrome sequins (C.I a–c)

18. 1938
Theater suit, 1938, Gabrielle "Coco" Chanel (French), Silk (C.I a,b)

19. 1964
Cocktail ensemble, ca. 1964, Gabrielle "Coco" Chanel (French), Black silk and synthetic pile; ivory polyester blend damask with black nylon jersey ( a,b)

20. Karl Lagerfeld Era
Born
September 10, 1933, Germany
Labels
Styles:
Karl Lagerfeld
Chanel
Fendi
He changed Chanel's fashion lines from the old lines to shorter cuts and eye capturing designs
Lagerfeld at August 2005
With a skillful use of references to past Chanel designs, Lagerfeld's interpretations bring the classic Chanel look up to date

21. 1992
Evening ensemble, spring/summer 1992, Karl Lagerfeld (German), for House of Chanel (French), Silk, cotton, metal, wood ( a-c)
This evening ensemble designed by Karl Lagerfeld for the House of Chanel illustrates his success in maintaining and reinterpreting the style elements created by Gabrielle Chanel. This example features several overt references to Chanel's innovative designs of previous decades. Lagerfeld has paired a men's underwear-type tank top, emblazoned with the interlocked "CC" logo (first seen on Chanel's suit buttons in 1964), with a frothy tulle skirt. To this combination, he has added an oversized gold-colored metal and wood chain belt, employing yet another signature Chanel accessory dating from the 1960s..

22. 2000 Fall

23. 2001

24. 2002

25. 2004 Fall

26. 2005 Fall

27. 2006 Spring

28. 2007 Spring

29. 2008 Fall

30. 2009 Spring

31. 2010

32. 2011 Fall

33. 2012 Spring

34. CHANEL "A girl should be two things: classy and fabulous"
– by Coco Chanel

35. CHANEL Sources: www.en.wikipedia.org/wiki/Chanel www.chanel.com

36. Thank you !
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