1. Overall, MVPD’s VOD Provides Additional Reach: Within non-DVR homes, Ratings Grow 10% With Playback In First 3 Days, Mostly Attributed to VOD Viewing With Fast-Forwarding Disabled
Growth Varies Greatly By Program
Program Ratings in Non-DVR Households
Live
Live+3
% Lift
Total U.S.
0.87
0.95
10%
White
0.69
0.78
12%
Black
0.83
0.94
Asian
0.36
0.42
16%
Hispanic
1.45
1.52 5%
Source: Nielsen Update on Time-shifted Viewing report 5/16; Npower, P18-49 prime programming on ABC, CBS, CW, Fox, NBC, Tel and UNI