1. MEDIA
Unit 6: Media

2. Forms of Media The Print Industries The Electronic Industries
Books
Newspapers
Magazines
The Electronic Industries
Movies
Recordings and the Music Industry
Radio
Television
Internet
Information and Persuasion Industries
Electronic News
Public Relations
Advertising
Social Media

3. Electronic News The History of Electronic News Today’s News Industry
Newsreels
Radio News
Broadcast News Television
Cable News
Online News
Online TV News
Today’s News Industry
News values
Major players
Controversies
Political Bias
News as Entertainment

4. The Public Relations Industry
History of Public Relations
Early PR
Public Relations as a profession
The evolution of PR
Today’s Public Relations Industry
The scope of PR
Public Relations activities
Public Relations strategies
PR Tools
Controversies
The Ethics of Public Relations
Tactics
Lack of Attribution
Accountability

5. Advertising History of Advertising Today’s Advertising Industry
The first ads
Ads and the Industrial Revolution
The advent of Advertising Agencies
Ads take to the airways
Diversity and Target Marketing
Globalization
Today’s Advertising Industry
The Client
The Agency
Advertising Objectives
The new platform: Social Media
Controversies
Advertising and Freedom of Speech
Truth in Advertising
Ads directed at children and teens
Advertise influence on media
Content
Online: cookies and social media ad targeting

6. Social Media Social Media Impact: Awareness Communication
Issues around the world
Communication
Individual Platform
Tell your story; anyone can get famous
Share your opinion, anytime
Vent, praise, share thoughts, show support
Can be fired, be in the news if oversharing
If you’re not paying for it, you are the product
I.e. Facebook- your photos, location, , phone #
(con’t)

7. Social Media Social Media Impact (con’t) Businesses Response Rates
New way to reach customers
Faster response time to queries and complaints
Establish brand loyalty
Advertising on social media
Response Rates
Natural disasters i.e. text to donate
Mark yourself “safe” on Facebook i.e. terror attacks in Europe
Politics
Tools that looked at voter’s tweets were more accurate than conventional polls in predicting the outcome of the 2016 US election and the 2016 Brexit vote.
Candidates using social media to brand themselves, interact with voters