1. E-Business

2. B C B G E B2C B2B B2E B2G CRM SCM WEB Portal New Present Retired
Environment
Society
Government
B2E B
New
Present
Retired E G
B2G

3. B C B G E B2C B2B B2E B2G CRM SCM WEB Portal New Present Retired
Personalization
WEB
Portal
Customization
Buyer Side
Seller Side
Virtualization
Interactivity
Environment
Society
Government
Reach ability
Privacy B
Security
New
Present
Retired E G
B2E
B2G

4. Digital Firm SCM CRM Fundamental Of E-Business ERP Knowledge MGMT
Web Power
ERP
Knowledge
MGMT
CRM

5. B2C
Describes activities and business serving of consumer with products & services

6. Personalization
Delivering different and unique content to each individual customer based on the customer's interests and build customer profile.

8. © 2018 By: Dr. Khaled ELMenshawy
Data about individual
Profile data:
Profile data includes data about users and the audience segments they belong to, such as males, females, age groups, purchasing habits, income, household metrics, etc.
For example, an auto manufacturer like Mercedes could use profile data to show the Mercedes GL, a high-end SUV, to customers who live in higher-net-worth geographies while showing the entry-level CLA cars to younger males who are more likely buyers of the CLA.
© 2018 By: Dr. Khaled ELMenshawy

9. © 2018 By: Dr. Khaled ELMenshawy
Data about individual
Environmental data:
Data about the environment the user is in can be determined in real time and used to deliver tailored messaging. Include local weather, temperature, geographic location, time of the day…etc.
For example, automobiles companies go through process allocating suitable markets around the world to suite their car models.
© 2018 By: Dr. Khaled ELMenshawy

10. © 2018 By: Dr. Khaled ELMenshawy
Data about individual
Social media data:
Data about users’ actions within social media and topics being discussed (facebook, twitter,…etc).
For example, Social media platforms often allow advertisers to pick interests (for example, sports fans), demographics (for example, single men), as well as friends of fans (who may likely have similar interests), and so on.
© 2018 By: Dr. Khaled ELMenshawy

11. © 2018 By: Dr. Khaled ELMenshawy
Data about individual
Site/cookie data:
cookies on consumer websites for product-based retargeting can be triggers.
Here are some examples of using cookie data:
People who buy a printer are likely to need ink cartridges in three months.
People who shop for diapers are likely to shop for sippy cups, washcloths, and baby clothing.
People who booked an air ticket to a warm location are likely to shop for swimwear.
© 2018 By: Dr. Khaled ELMenshawy

12. © 2018 By: Dr. Khaled ELMenshawy
Data about individual
Search data:
This refers to data obtained when users search for items or interests. Search data can be a very powerful source of personalization data because it is indicative of interest and perhaps even timing of a purchase.
For example, Searching for laptop of a specific brand, result in showing ads of different laptop models of the same brand.
© 2018 By: Dr. Khaled ELMenshawy

13. © 2018 By: Dr. Khaled ELMenshawy
Data about individual
Real-time events:
Other events that are occurring at the time—such as sporting events (world cup, CAF, national sporting events) , social events (mother day, valentine), national feasts (October 6 war, 25th April, revolutions "23rd of July, 25th Jan., and 30th June") and religions feasts ( Ramadan, feasts, eastern,….etc.)
For example, bears and love shape toys are suitable for valentine day.
© 2018 By: Dr. Khaled ELMenshawy

14. Customization
The degree of interacting with electronic catalog, product or service components according to the needs of each individual customer.

16. Virtualization
The creation of a virtual (rather than actual) version of something, such as a device, a product, a service.

18. Interactivity
Allowing visitors to interact with Portal’s DB, share information with others, Search and rate Products.

20. Reach ability
Ways to reach Portal quickly and easily

22. Privacy
what information of visitors (Customers) can be shown, used and shared over the Internet.
Who can access these information.

23. Dell’s Privacy

24. Security
Protecting information and information systems from unauthorized access, use, disclosure, disruption, modification or destruction.

25. HP’s Security (Cont.)

26. B2B
A transaction that occurs between business as Buyer Side and another business As Seller Side including pricing strategy and business value chain model.

31. Environment
Society
Government
B2G
Exchanging products, services and information neither with a consumer (B2C) nor with a business firm, but with a government agency through integrated marketing communications techniques.

32. HP’s B2G (Defense & Intelligence)

33. HP’s B2G (Environment)

34. Dell’s B2G (Health)

35. B2E How to register. Search for new job. Benefits.
Learning and development.

36. B2E

37. Thank you!