1. Promoting Advising: Advising is not just Registration Sherry Elkins Ellen Riley Karmen Brewer
MACADA 2018

2. What Hats do Academic Advisor’s Wear?
Support
Connect
Assess
Plan

3. Support Help transition Provide perspective
Both High School and Community College
Provide perspective
Help with University policies, procedures and academic tools

4. Connect Campus resources Community resources Academic Opportunities
Tutoring, Counseling, Career Center
Community resources
Basic Needs, Support Groups
Academic Opportunities
Study Away
Internships
Organizations

5. Assess Academic Performance Major
Underlying issues in need of additional resources
Major
Meeting career goals
Realistic

6. Plan Develop an academic plan to meet their educational goals
Assist in choosing courses each semester
Ensure all information needed is provided to make academic decisions

7. How can we promote our services?
BE INNOVATIVE.
Go Outside the Office
Use Social Media
Update our Office

8. Outside the Office Strategies
Join the Student Environment
Quick question table or advisor available
Host and attend events on campus, volunteer on campus
Join student organizations
Send calendar invites
Reach out directly to your students, personal letters, s
Provide advising information in classroom setting
“Advisor on Board” Riding the Campus Shuttle
“Get Wise: Advising on the Go!” Parking Lot advising

9. Media Strategies Social/Digital/Promotional Materials Facebook Twitter
Instagram
YouTube Videos
Digital Screens around building
Campus Media Resources (TV, Radio, Newspaper)
Blog
Brochures/Handouts/To Do Lists/Bookmarks

10. Office Atmosphere Strategies
Be welcoming, uncluttered
upgrades
Shorter subject lines, Ask a question, “You’ve been selected”
Make Walk In times available
Make their own appointment online
Lessen no shows
Send reminder/ calendar invites
Have confirm time and date and if need to cancel will contact us
Be aware of different population needs and time lines
Provide remote meeting opportunities

13. Goals Be proactive instead of reactive Make connections with students
Reach out to students who wouldn’t come in for help
Engage in early intervention in hopes of helping students avoid problems
Make connections with students
Adapt to specific student needs
Improve Student Engagement
Lessen No Show appointments

14. Questions?

15. Literature Review
5 ways to create an advising process students will actually take part in. Calendly.com blog. August 2016.
Aiken-Wisniewski, S. and Allen, C.D. (2005) Did Einstein know the date to withdraw? Techniques and activities to education your campus community about academic advising. Retrieved from NACADA Clearinghouse of Academic Advising.
Aljets, A. (2018). Three reasons academic advisors should be a go-to resource for student success efforts. Edsurge.com blog. March 2018.
Becher, J. (2011). Persuading people to keep appointments. Forbes.com. October 2011.
Carroll, T. (2010). The Academic Advising Center: If you build it, they still might not come. Academic Advising Today, March 2010, 33 (1).
Ceballos, J. (2015) Academic Advisors at FAU take on the Parking Garage to reach students on the go. Florida College Access Network, June 2015.
Gaeraths, J. (2017). Meet me halfway: Advising as part of the whole student experience. Academic Advising Today, March 2017, 40(1).

16. Literature Review
Jordan, P. (2003). College Café. Retrieved from NACADA Clearinghouse of Academic Advising.
Nelson, M. (2013). The unreachable student: Techniques and Strategies to increase the influence of Academic Advising. The Mentor: An Academic Advising Journal. February 2013.
Ohrabio, S. (2017). The role of Proactive Advising in Student Success and Retention. Evolllution.com. February 2017.
Papadakis, J. (2013). Increasing visibility and student retention: Marketing within a departmental academic office. Academic Advising Today, June 2013, 36(2).
Simple measures ‘cut NHS missed appointments’. Bbc.com March 2012.
Quinn, S. (2016). The good map: Advising for empowerment. Academic Advising Today, March 2016, 39 (1).
Weimer, M. (2012) 10 Ways to Promote Student Engagement. Faculty Focus.com, July 2012.