1. NYSSA Development Presentation January 2017
Anne Z. Hawkins
Executive Vice President – Sector Analysis

2. Select Snapshot of STR Customers
STR is the leading provider of information services to hotels worldwide
30+ years in business
Privately-held company
100% owned by founding family
Long-term trajectory and vision
Office locations in 14 countries worldwide
Clients in >185 countries
Select Snapshot of STR Customers

3. Currently, we collect hotel data from over 185 countries worldwide

4. Our products can be grouped broadly into four different categories
Census
Comprehensive listing of hotel properties nationwide (and moving worldwide) including ~85 key attributes associated with each property
Pipeline
Analysis of the new supply of hotel properties that will be opening in the future
Competitive Benchmarking
Enables a property to benchmark its performance versus its chosen competitive set across key financial metrics
Custom Reports
Customized reports created using our 30 year-old robust, proprietary database of financial metrics and property information

5. STR is focused on development tracking in the self storage industry
Covering 10 markets nationwide
Working expeditiously to reach the top 25 markets and then the top 50 markets nationwide
Entirely proprietary process to track data
Fields collected include when available, for example:
Facility Name
Phase of Development
Chain Affiliation
Expected Open
Address
GRSF and NRSF
# Units
# Buildings
Developer/owner /architect contact

6. In NYC’s 5 boroughs, we are tracking nearly 30 projects under some phase of development

7. STR data is extremely helpful in tracking the industry through cycles…
Total U.S., Supply & Demand % Change, 12 MMA 1/1990 – 10/2016

8. … and determining when overbuilding might be occurring