1. Brands vs. Products: Types of Brand Associations
Chapter Three
Brands vs. Products:
Types of Brand Associations
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
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2. Figures and Tables
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
Copyright © 2018 Oxford University Press

3. Figure 3-1 Types of Brand Associations
Deborah Roedder John, Carlos J. Torelli; Strategic Brand Management 1e
Copyright © 2018 Oxford University Press