1. Dynamic WAN Selection Optimize Your Business & Cloud Networks

2. Your Business Opportunity
Leveraging new applications to improve operations and customer experience
Your business challenges
Applications running slowly on your network
Reluctance to roll out new applications – unsure if sufficient bandwidth
Avoiding costly network upgrades to add more bandwidth
WAN Optimization solutions costly to implement across multiple locations
Effectively load balancing across multiple paths
Based on what we learned at our last meeting:
Your business can benefit from leveraging the new applications that can improve your operations and improve the customer experience.
But with that opportunity comes some challenges (Insert the Business challenges you prospective customer shared with you at a previous meeting). Listed above are some of the common issues many retailers have in common. You should focus on those issues most pressing to your customer.

3. Many Solutions Solve only part of the Problem
Tune MPLS CoS
Policy Based routing
Internet circuits
Local BoB
Implement load-balancers
Deploy ADCs
WAN Optimization
Constantly tweak router policies
Tune MPLS CoS
Install shapers
Netflow collector
Upgrade Bandwidth
Local BoB
Businesses typically try a number of solutions to deal with these challenges, such as tuning Cos, policy based routing, adding Internet circuits, WAN optimization and upgrading bandwidth. But implementing an assortment of solutions can quickly become complex to manage and drive up the cost of the network. Network Optimizer provides a more holistic and cost effective alternative.
Change Your Telco
Caching and pre-population
Complexity
Costs
Content Delivery Networks
Block social media and video traffic
Add visibility probes on
data centers

4. Dynamic WAN Selection Service Definition
Add Dynamic WAN Path Selection, and you can identify the best path for each application and preselect a failover path ensuring your mission critical applications run at peak performance.
Key Features – Dynamic WAN Selection
Here is a simple definition of what the Dynamic WAN Selection service is.
This service supports MPLS, IPSec VPN or Internet networks. These can be deployed on an EarthLink network or in conjunction with a third party network.
Dynamic WAN Selection
Select the best path for each application
Separate critical traffic from other traffic
Dynamically reroute critical traffic when primary route congested

5. Dynamic WAN Selection Delivers Business Value
Improve Customer Experience
Gain economies
Confidently deliver all applications to offer great service to your customers
Optimize your current network without the expense of adding more bandwidth
With EarthLink Network Optimizer, you….
Assure Application Performance
Improve Customer Experience
Gain economies

6. Customize your solution to…
Right Size Your Network 1
Network Diagnostics
Application Visibility & Control
Move Workloads to the Cloud
Cloud Express
Cloud Assessment
Cloud Migration 2
Select the WAN that is
right for your Business
MPLS
IPSec VPN
Hybrid WAN today and SD-WAN in the future 3
You also get to customize your solution to meet your most pressing business needs….
Our professional services team can help evaluate your network, recommend a right-sized design
Our professional services team can als help you identify which workloads to move into the cloud, what type of cloud environment is best (public, private, hybrid) and which 3rd party cloud provider is your best choice given your business & application requirements. We can also help you to migrate your workloads into the cloud.
We can also help you determine which WAN architecture is best for your business: MPLS, IPSec VPN or a Hybrid WAN. Our Hybrid WAN combined with Application Visibility & Control and Cloud Express builds the foundation for you SD-WAN of the future. (SD – Software Defined)
Our managed solutions can help you refocus your operations staff by freeing up your ”dead money”
We can provide additional security services to help protect your brand, and help keep you PCI compliant
Lower Your Burden of Management 4
Managed Network
Protect Your Brand
Managed Security
PCI Compliance Solutions
Security Diagnostics
Compliance Diagnostics 5

7. Sample Configuration
Dynamic WAN Selection is powered by virtual or physical Nano devices at each branch or store location and virtual or physical IP Engines at your HQ or Data centers.

8. Helping you achieve key benefits
Let’s discuss further how your business can benefit from Dynamic WAN Selection
In summary – an EarthLink Dynamic WAN Selection offers some very key benefits:
Application performance to improve business operation and the customer experience
Significantly lower costs than alternative WAN optimization solutions –
Next Steps? Let us help you by proposing a Dynamic WAN Selection solution for your business
Improve Customer Experience
Application Performance
Reduce Costs