1. iPhone XS max
By: Simarjeet Sran

2. What is the iPhone XS max? About the Phone
The iPhone XS max is measured as a standard rectangular shape, the screen is 5.85 inches (iPhone XS) and 6.46 inches (iPhone XS Max) diagonally (actual viewable area is less)
 iPhone XR and iPhone XS pricing is after trade-in of iPhone 7 Plus. Other terms from Apple or Apple's trade-in partners may apply.
 The iPhone XS and iPhone XS Max are smartphones sold by Apple Inc. The two phone models were announced on September 12, 2018, at the Steve Jobs Theater in Cupertino, California.
 Along with the lower-cost, iPhone XR, they are succeeding the iPhone X that was released in 2017. 

3. What is the iPhone XS max? Cont. Colours, GB, and Price
The XS and XS Max are available in silver, space gray, and gold, with 64, 256, or 512 GB storage options.
The XS has a 5.8″ OLED screen, while the Max has a 6.5″ OLED screen, the biggest on any iPhone ever.
The XS starting price is at $1379, while the XS Max starts at $1519
The XS, XS Max, and XR are the first iPhones to not include a Lightning-to-3.5 mm audio adapter. Lightning-to-3.5 mm audio adapters can only be bought separately.
Pre-orders for the phones began on September 14, 2018, with the phones available to the public on September 21
64 GB                 256 GB

4. Who created the iPhone XS max? Inventors of apple
iPhone XS and iPhone XS Max are smartphones designed, developed, and marketed by Apple Inc.
The person who discovered the company of Apple is known as Steve Jobs
The current CEO of Apple is Tim Cook. He is the 7th CEO of Apple. He was working under Steve Jobs previously as the Chief Operating Officer at Apple.
On January 9, 2007, Apple CEO Steve Jobs introduced the world to the now all-over iPhone for the first time during his keynote address at the Macworld Conference & Expo in San Francisco.

5. Who created the iPhone XS max? Cont. The history
Apple Inc, earlier Apple Computer, Inc, is a corporation worldwide that creates consumer electronics, personal computers, servers, and computer software, and is a digital distributor of media content.
The company also has a chain of retail stores known as Apple Stores. Apple's core product lines are the iPhone smartphone, iPad tablet computer, iPod portable media players, and Macintosh computer line.
Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1, 1976, and incorporated the company on January 3, 1977, in Cupertino, California.
On January 9, 2007, Apple Computer, Inc. shortened its name to simply Apple Inc.
In his Macworld Expo keynote address, Steve Jobs explained that with their current product mix consisting of the iPod and Apple TV as well as their Macintosh brand, Apple really wasn't just a computer company anymore. 
At the same address, Jobs revealed a product that would change an industry in which Apple had never previously competed, the Apple iPhone. 
The iPhone combined Apple's first widescreen iPod with the world's first mobile device that had visual voic , and an internet communicator able to run a fully functional version of Apple's web browser, Safari. Later on, it was named iPhone OS (later renamed iOS). 

6. Why did Apple invent/sell the iPhone XS max? Helping needs
Apple made the iPhone XS and iPhone XS max because they wanted to make a product that would change the view of the world with many features to fulfil peoples needs
One reason why they made the iPhone XS max is because whenever you have an emergency, you can always do that when the phone is in your pocket
Another reason is that they made the iPhone XS max for entertainment purposes so that you can go on apps such as YouTube, facetime, gaming apps, and a lot more.
Also, they made this product because it's another device to go on the internet and search up things on safari for your needs at work, school, etc.

7. Why did Apple invent/sell the iPhone XS max? Cont. Features
Apple made the iPhone XS max because as the iPhone generation keeps on upgrading, they want to add new features to their latest iPhone which is why they made the iPhone XS max different than their previous iPhones, which makes them more profit
Some of the new features/apps that have come to the iPhone XS max include face id, overcast, focos, VSCO, and many more
Face ID is the best password manager for iPhone XS max. The phone scans your face and can tell if you're the owner of the phone or not
Overcast is the best free podcast app for iPhone XS max. You get access to a clean interface and features like Smart Speed and Volume Boost.
iPhone XS has come with a new feature that lets you edit the depth effect after you've taken the picture using focos.
VSCO is the best free third-party camera app on the iPhone. You can shoot images in RAW, and you get access to all the usual image controls, exposure, focus, brightness and more.

8. How does Apple expect to profit? Statistics
The parts for the base model of the iPhone XS max with 64 gigabytes of storage cost $370.25, according to an analysis by research firm IHS Markit, Bloomberg reports. That figure does not include manufacturing and software. Apple sells the iPhone XS max for $1519. This means that Apple makes a profit of $  from each iPhone XS max getting sold. 
That’s 45% more than the other new Apple smartphone, the iPhone 8 (retail price $699 for the 64-gigabyte model). The iPhone 8 costs $ for the parts, according to the analysis.
There are some differences in hardware that make the $122 price difference between the iPhone 8 and iPhone XS max. Apple is paying a premium for the parts that drive many of the exclusive features on the iPhone XS max.
The iPhone XS max’s screen costs more than double the iPhone 8’s screen with a price of $110 per phone, compared to $52.50 for the lower-end model.
The iPhone XS max’s other standout feature, Face ID, handles the True Depth Camera, which sets the company back $16.70 per phone. The phone’s shiny new casing runs around $60, about $10 more than the iPhone 8 due to its sturdier stainless steel according to IHS Markit.

9. How does Apple expect profit? Cont. Products Sold
Apple products and services include iPhone, iPad, Mac, iPod, Apple Watch, Apple TV, a portfolio of consumer and professional software applications, iCloud, Apple Music, Apple Pay and a lot of accessory, service, and support offerings.
 Apple makes revenues from product sales, subscription fees related with iCloud and Apple Music, and extended warranty fees for its products.
Apple also makes revenues from the fees charged to content owners and developers for selling their digital content and applications through the iTunes Store, App Store, Mac App Store, iBooks Store, and Apple TV App Store.
The Company sells its products in most of its major markets through its retail and online stores and its direct sales force
Apple has created platforms for content owners and application developers to sell their content and apps respectively.

10. Bibliography https://www.apple.com/ca/shop/buy-iphone/iphone-xs
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