2. Leeds The Calls 1.5 million impacts -160 Maximus Maximise
Behind the scenes
IMPACTS
SIZE
MAXIMUS FACTOR
VISIBILITY
TARGET GROUPS
DWELL TIMES
1.5 million per 14 days
11.9m wide x 13.6m high
17.8
200 meters
ABC1, commuters, youth, media, creative workers
extended with traffic lights
Located at the gateway to the city centre, this hugely impactful site offers a unique and desirable advertising location on the junction of The Calls and Crown Point Road, the main access route in and out of the city centre.
The site is positioned at Leeds’ busiest junction benefitting from 8 lanes of on-coming traffic flow, both inbound and outbound of the city as well as a considerable pedestrian flow. Encapsulating all traffic coming into Leeds from both the M1 and the M62 as well as considerable traffic leaving the city centre, it offers vehicular and pedestrian impacts in excess of 1.5 million per two weeks.
Being positioned at the bend of a wider than average junction makes this site visible head-on for over 200 meters to the significantly high volumes of slow-moving traffic coming from both directions. The traffic comes to rest at numerous sets of traffic lights just metres in front of the site, giving exceptionally long dwell times, particularly during rush hour.
This new and exciting banner opportunity is a chance to take over the most impactful advertising site in Leeds hitting the most generous and all-encompassing audience possible. The sheer visibility of this site makes this a must have banner!
Leeds is ranked as a gamma world city by the Globalization and World Cities Research Network. Leeds is the cultural, financial and commercial heart of the North and is served by four universities and has the fourth largest student population in the country and the country's fourth largest urban economy.
Today, Leeds has become the largest legal and financial centre outside London with the financial and insurance services industry worth £13 billion to the city's economy. The finance and business service sector account for 38% of total output with more than 30 national and international banks located in the city, including an office of the Bank of England.
Leeds has one of the most diverse economies of all the UK's main employment centres and has seen the fastest rate of private-sector jobs growth of any UK city.
Culturally, Leeds is home to a vibrant food and drink scene as well as being known as the best shopping experience outside of London. The glorious and spectacular arcades are filled with big name and independent shops giving the city a genuine feel of history and heritage alongside the stunning architecture. The most recent addition is Victoria Leeds whose award-winning design is based on the stunning Victorian arcades for which Leeds is renowned.
53 The Calls, Leeds LS2 7EY