1. Recruiting talent to the central valley
Presented by David White, Opportunity Stanislaus and
Steve Hopper, Pacific Dental Services

2. THE CENTRAL VALLEY IS YOUR BEST RECRUITMENT TOOL
…and why your Marketing Manager should be your new BFF.
THE CENTRAL VALLEY IS YOUR BEST RECRUITMENT TOOL

3. Central Valley Evangelist -or- Central Valley Apologist
a person marked by (evangelical) enthusiasm for or support of any cause
Are you a:
Central Valley Evangelist
-or-
Central Valley Apologist
a person who offers an argument in defense of something 

4. Communication 101 7% Words 38% Tone of Voice 55% Body Language
Recruiter
Job
Posting
Website,
Social Media 7%
Words
38%
Tone of Voice
55%
Body Language
Facts
Feelings
Content
Process
Medium
Candidate Experience

5. Content Generations 101 (Top Motivators) Rank Boomers Gen Xers
Millennials (Y)
up to 1964
1980+ 1
Customer Orientation
Achievement 2
Learning 3
Identity and Purpose
Inspiration
Fun and Enjoyment 4
Creativity 5 6 7
Financial Reward 8
Stability
Altruism
Structure and Order 9
Power 10
Content
Source: Arch Profile

6. Process Who What Where Generation C Integrates tech into daily routine
Defined as “Connected Consumer”
NOT an age group
Collaborate – Community – Content
CONNECTIVITY
Who
Integrates tech into daily routine
More than just “consume” content, they “seek” interaction and collaboration
Platform agnostic
click-worthy--the art of creating shareable, entertaining, useful, and highly visual content
What
Neural networks such as Facebook, Twitter, Instagram, Snapchat, LinkedIn, youtube ...
Where
Process

7. Best Places to Work Central Valley
Establish yourself as a leading workplace within Stanislaus County
Help in recruitment
Aid in employee retention
Elevate your reputation in the community
Program partners include Prime Shine and the Modesto Chamber of Commerce.

8. Process and oversight Overseen by The Best Companies Group
Utilizes employee surveys and an analysis of employee benefits and amenities to award companies
Those companies not selected are not released publicly
Successful applicants will be recognized at 2017 Celebrate Stanislaus event
Can use program logo in any organizational marketing

9. Cost and Deadline
Program cost depends on the size of your company and the survey method
Inquire for exact pricing
Program application deadline is January 6,
Interested? Get more details online at

10. Relocation magazine
Many times when recruiting talent from outside the area, we face the problem of not being able to control the messaging about our county.
If only there were a way to showcase our region as a place of choice to work and live.
Now there is!

11. RELOCATION MAGAZINE Comprehensive, biannual publication
Highlights all of the assets in our community
Schools, Workforce, Lifestyle, Healthcare, Shopping, Arts
Full color magazine, produced by Never Boring Design
Tool companies can utilize to attract talent to our county

12. Relocation Magazine Feature Stories on Local Businesses Schools
Restaurants
Recreational opportunities
Cost of Living
Job/industry Opportunities
Advertising and Advertorial Options Available!

13. RELOCATION MAGAZINE
Because you are the reason we are creating this tool, we’d love your input on its aesthetics.
Please offer your honest feedback as we work to make this publication a high-quality piece.