1. all brands presentation January 8, 2019

2. Today’s agenda 2018 Results 2019 Goals Awards for 2018
Getting the Full Balance
FDD Training
New From Marketing
Survey Quick Update
RoundTable

3. Year-End Update from Sr. Vice President Steve Kwon
Recap of 2018
Finding creative solutions to improve
Making the most out of every opportunity

4. 2018 Total Deposits Deposits By Brand - 2018 Brand Jan Feb Mar Apr May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
2018 Min % CT 6 5 7 3 4 1 48 52
92% FC 2 8 41 50
82% PW 47 35
134% TB 17 25
68% GC 19 24
79%
Totals 9 15 18 11 14 13 20
172
186
2018 Total Deposits

5. 2018 Total transfers Brand Transfers Fresh Coat 6 Caring Transitions 2
Pet Wants
The Growth Coach
TruBlue Total House Care
Total 10
Transfers represent a critical achievement for development similar to a deposit.
2018 Total transfers

6. 2018 Total Pipeline Brand Suspects Leads CQ’s Fresh Coat 10,667 1617
457
Caring Transitions
10,951
882
252
Pet Wants
7,841
656
273
The Growth Coach
5,283
713 99
TruBlue Total House Care
4,628
379
144
Total
39,370
4,247
1,225
2018 Total Pipeline

7. Awards for 2018 Performance

8. 2019 Goals
2018 Total: 17
2019 Goal:
How we will get there:

9. 2019 Goals
2018 Total: 17
2019 Goal: 30
How we will get there:

10. 2019 Goals
2018 Total: 19
2019 Goal:
How we will get there:

11. 2019 Goals
2018 Total: 19
2019 Goal: 35
How we will get there:

12. 2019 Goals
2018 Total: 47
2019 Goal:
How we will get there:

13. 2019 Goals
2018 Total: 47
2019 Goal: 55
How we will get there:

14. 2019 Goals
2018 Total: 48
2019 Goal:
How we will get there:

15. 2019 Goals
2018 Total: 48
2019 Goal: 55
How we will get there:

16. 2019 Goals
2018 Total: 41
2019 Goal:
How we will get there:

17. 2019 Goals
2018 Total: 41
2019 Goal: 60
How we will get there:

18. Recap of 2019 Deposit Goals Brand 2018 Deposits 2019 Goal
Team Size Current / Planned
2019 Budget (All Development)
Fresh Coat 41 60
4/5
$1,019,930
Caring Transitions 48 55
3/5
$912,809
Pet Wants 47
2/5
$884,594
The Growth Coach 19 35
3/3
$706,209
TruBlue Total House Care 17 30
1/3
$538,255
Totals
172
235
13 / 21
$4,061,797

19. Upcoming Events January 8, 2019 8:00 a.m. – Goal Setting One-on-Ones
January 9, :00 a.m. – FDD Training
January 9, :00 p.m. – New Team Member Lunch N’ Learn
January 9, 2019 All Day – Health Awareness Consultant
January 11, :00 p.m. – Holiday Celebration at Carnegie Hall

20. Weekly FDD Training Sessions
All are invited to attend the sessions
Different questions or talking points about the FDD covered each week
Starts promptly at 8:00 a.m. on Wednesdays.
No Late Walk-ins, be there at 8:00.

21. Lead Gen Updates FRM Enhancements SEO/SEM GamePlan
Automated Activities
Outlook Integration
8x8 Call Logging in FRM
Automated Text Blasts
Send Texts through FRM
Online Brochure Assets
SEO/SEM GamePlan
Creative ideas to increase SEO
Re-investment in Google AdWords
Continuous new website enhancements and content for candidates
New landing pages and tracking

22. Lead Gen Updates Social Media Success Facebook Exposure
Advertising Impressions
Clicks
Fresh Coat
1,489,339
27,657
Caring Transitions
880,556
14,631
Pet Wants
1,165,046
28,707
Growth Coach
818,130
5,161
TruBlue
527,112
8,365
Total
4,880,183
84,521
Social Media Success
4 Deposits in December from Facebook across 4 brands
19 Deposits Overall in 2019
Targeted LinkedIn In-mail Campaigns for Fresh Coat was highest performing LinkedIn campaign in 2018
More refined knowledge of social behavior and what works for creating interest.

23. Lead Gen Updates LinkedIn Exposure Advertising Impressions Clicks
Fresh Coat
54,480
3,661
Caring Transitions
62,613
602
Pet Wants
47,130
897
Growth Coach
152,327
1,614
TruBlue
38,863
424
Total
355,413
7,198

24. TEXT Re-Engagement Success
19,925 text blast recipients in 2018
369 or (1.77%) of recipients ended up becoming leads
2 MTT’s booked from re-engaged suspects
1 Deposit from re-engaged suspects (Julie Birch for GC)
Current main text blast is every other Tuesday to open suspects 4-6 weeks old.

25. Survey Results Full review of the survey coming in the next week
Lowest Scoring Areas of the Survey
All the available products and services offered by Capwell funding group (6.58)
The processes, procedures, documents and requirements from Capwell (6.00)
Negative validations ( Franchisee(s) not supporting your stories and candidate conversations) (6.33)
Highest Scoring Areas of the Survey
How to build rapport with the candidates (8.92)
Explaining how maps are designed and created (8.75)
Incorporating the corporate visit in early conversations with candidates (8.92)
Full review of the survey coming in the next week

26. Full review of the survey coming in the next week
What do you feel is the most important factor in your success as a Director of Franchising?
Upbeat, positive, 'can-do' ATTITUDE for EACH CALL- keeping it fresh and real- to excite the prospects on "The dream! - Business Ownership baby!" (franchising 101 stuff) ; To hold candidates ACCOUNTABLE- and manage their expectations- as we 'gently but firmly steer them' thru the process- CQ, FDD receipt, TERRITORY approved, MTT, F A Signature.... Training, Grand Opening etc....
Relationship development, fortitude, ability to help the candidate understand what they will be doing, understanding the brand, effective use of technology. Knowledge. Experience.
Finding qualified prospects that are ready now to become a franchisee then follow a proven process that generates sales consistently every month.
Making sales. Following the process and seeing that every step is done every time.
Representing the brand honestly and truthfully. work ethic. staying consistent with proven processes and procedures. flexibility in work schedule. being a team player and assisting others when called upon. being able to identify areas of self-improvement and finding solutions to those areas based on strategy.
Good Leads and a logical, professional, well thought out process to lead them through. ; A Responsive, Supportive, & Clear Atmosphere for all the steps in that process ; A "Very Short Memory" :-)....of the last NO!, difficult prospect, cancelled MTT, lost deposit, yelling session etc....
Trust building and constant access to me during their decision making process.
Full review of the survey coming in the next week

27. Quick Reminders

28. Round Table
Other News?
Questions?
Next Steps?

29. Thank you!