1. CPU July 31, 2007 Mike Kusch / Karen Hunter
ACPA Tool kit
CPU
July 31, 2007
Mike Kusch / Karen Hunter

2. Overview ACPA strategic plan
Objective - increase the market share for concrete pipe in public works

3. Tool kit - part of strategic plan
Regional Engineers
5 focus states per engineer
Branding/Marketing Plan
Strengthen the positioning for concrete pipe
Tool kit
Based on branding messaging, industry will be giving the same message which will be very powerful
Political positioning
Further increase AASHTO activities

4. Tool kit - Topics Concrete Pipe Attributes Concrete Pipe Design
Concrete Pipe Evaluation and Repair
Durability & Service Life
Installation
Joints
Post Installation
Rigid v. Flexible
Risk & Liability
Members only
Marketing
… and the list will go on based on needs and YOUR input

5. Toolkit Tool kit includes: Presentations to use with your customers
Supporting documentation for each topic listing materials from ACPA website and Resource Catalog
Links to reference materials
Links to outsides sources such as AASHTO and ASTM
Other documents:
Marketing Plan template
How to do a plant tour
How to Contact Pat Galloway

6. Toolkit This is just the beginning
Members will be able to access tool kit from members only site
All or a portion at a time
New information will continue to be added
Tell us what you would like to see added to the tool kit