1. What does a Pitch Deck do?
DELETE THIS PAGE!!!
What does a Pitch Deck do?
Imagine if we could give someone the detail of our Business Plan…
…with the emotional impact and narrative clarity of a Pixar Pitch…
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Once Upon a Time
Every Day
One Day
Because of That
Until Finally

2. Title Slide Where you’ll find it, and how it fits into the flow
What To Insert
Company Logo
Company Name
Your Name
Date (month and year)
Photo
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
Keep the date up to date!
Keep the whole pitch deck under 20 slides and under 3MB

3. Summary Slide Where you’ll find it, and how it fits into the flow
What To Insert
Company Logo
Company Name
Mission
Image of the product
Website address as hyperlink
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
Mission statement taken directly from your Business Plan
No other text
If your product is tech, show a screen of it in use/a mock up

4. Market Slide Where you’ll find it, and how it fits into the flow
What To Insert
Sector
Some facts about the sector- investor may not know what exactly it is or how it works
Key facts about market- size, growth etc.
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
Could a graphic tell the story more clearly?
This is not hardcore due diligence- just letting someone get their bearings

5. Opportunity Slide Where you’ll find it, and how it fits into the flow
What To Insert
Why is this market not very good?
What is inefficient for suppliers (NHS/doctors etc.)?
What is unpleasant for customers (patients)?
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
Are there any headlines or research summaries that support your identification of an issue here?
The detail needed is inversely proportional to the obviousness of the issue:
If it’s really obvious, just move on: we know cancer is bad, you don’t have to give an investor a lot of detail there to make them think your cure might be valuable…
If you’ve reprogrammed an inventory management algorithm, on the other hand, do share!

6. Product Slide Where you’ll find it, and how it fits into the flow
What To Insert
What is your product?
What does it do? How?
How is it unique/different, what are the benefits of this?
Cost/Time/Efficacy comparison with incumbents, as appropriate
Use case: process, user example, etc.
Photos
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
This could be a couple of slides…

7. Business Model Slide
Where you’ll find it, and how it fits into the flow
What To Insert
Summarise the business model
Who are the target customers?
How many are they?
Very outline detail of how you’ll reach them (optional)
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
If you haven’t figured out exactly how this will make money, that’s OK. List some options (sell to patients, sell to trusts, freemium, etc.)

8. Uptake Slide Where you’ll find it, and how it fits into the flow
What To Insert
Historical use to date:
Trials
Organic growth
Paying customers
Future growth targets
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
Try keep this quantitative more than qualitative
Historicals let an investor know where you are so far- just give an accurate snapshot, you only need to prove popularity for later funding rounds
Future numbers give an investor an idea of the assumptions behind your financials (to come), and a reality check on your ambitions

9. Competition Slide Where you’ll find it, and how it fits into the flow
What To Insert
Who are the big players?
How big is each of them?
Core difference you have
Defensibility- what will stop them copying you?
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
People always forget that the competition might react to you taking their money. Hence the importance of not just naming them, but saying something about your defensibility here
A patent is not enough of a defense for someone to invest into you. Only in the rarest cases will this be otherwise.

10. Roadmap Slide Where you’ll find it, and how it fits into the flow
What To Insert
History and future
Funding, grants IP
Partnerships, uptake
CE marking, certifications
Other important milestones
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
This works best as a line across the page with “Present” in the middle- a literal timeline. Along it are milestones
Above this, dates
Below it, costs

11. Financials Slide Where you’ll find it, and how it fits into the flow
What To Insert
Forecasts of
Revenue
Costs
Profit
When is first revenue?
When is break-even?
How much are you asking for as investment?
Exactly which milestone will you reach with that investment?
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
An image from your excel financial forecast summary page could be fine
Put first revenue and break even, if appropriate, in plain English
Don’t put in how much equity you’re offering. Just state the cash you need (which hopefully ties in to your milestones on the previous slide)
Be very clear about how far that cash will take you

12. Team Slide Where you’ll find it, and how it fits into the flow
What To Insert
Key people
Photo, brief bio, role
Full time or part time
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
You can mention you have 3 x coders, or a bunch of contractors, if you want: but the information you’re giving an investor here is the founding team they are backing, not an HR list

13. Support Slide Where you’ll find it, and how it fits into the flow
What To Insert
Any Letters of Intent/Support you’ve received from potential buyers
Any media coverage you’ve had- headlines and/or links
Links to your website, social media
Business Plan
Summary
Market
Opportunity
Customers
Competition
Plan
Financials
Pixar Pitch
Once Upon a Time
Every Day
One Day
Because of That
Until Finally
Notes
1 or 2 pages max. No-one is going to read a low-res photo of any articles, so headlines will do for now.