1. The Most Effective Slogans
英四甲
Christy Tseng 曾安儂

2. AVON- 雅芳比女人更了解女人 Persuasive slogan My interpretation:
When I heard the slogan at
the first time, I can’t help
myself that I ask myself: do I
understand myself?
The slogan allows woman to
discover themselves. What a
woman wants and what a
woman needs. I think it is a
successful slogan. AVON get
women’s attention.

3. China Trust- We are family
Persuasive slogan
My interpretation:
The slogan gives me reliable
feeling. Normally, your family
members will never betray you.
They will not do evil things to
you. They will protect you to
forever. I think China Trust is
smart promote this slogan.

4. 7-11 CITY CAFÉ- 整個城市就是我的咖啡館
Persuasive slogan
My interpretation:
When I drink coffee, I feel
relaxing. Thus, when I heard this
slogan I start to imagine the
whole the city become my
coffee shop. The tense
atmosphere turn into romantic
affection. I love this slogan so
much.

5. Payeasy -陪你shopping一輩子
Persuasive slogan
My interpretation:
Every women in the world all
like shopping. When someone
promise you that he/she will
shopping with all of your life
time. You must be happy. The
slogan touches women’s heart.

6. Subway- eat fresh Informative slogan My interpretation:
Eat fresh means eat healthy.
The slogan gives me
imagination that every
sandwich I eat make by
Subway will give me full of
energy. My whole body will
refresh. The slogan is easy to
memorize.