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MONROVIA—DESTINATION ENDCAP

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Presentation on theme: "MONROVIA—DESTINATION ENDCAP"— Presentation transcript:

1 MONROVIA—DESTINATION ENDCAP
INTENT: Provide a statement that Lowe’s is the consumer’s destination for premium live goods by aligning all of the Monrovia branded product in a cohesive zone within the garden center. DESIRED OUTCOME: New consumers attracted to Lowe’s due to premium offerings Existing customers inspired to purchase up the continuum Differentiation from home improvement competitors ASK: Alignment of purpose between Merchandising and Operations to maintain the integrity of the set. Monrovia Destination Endcap


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