1. Dr. Manishankar Chakraborty
Takeaways from the implementation of Social Media in the Business Studies Department of Ibra College of Technology
Dr. Manishankar Chakraborty
&
Mr. Fahad Humood Al-Rashdi
Ibra College of Technology, Sultanate of Oman
5/4/2019
Dr. Manishankar Chakraborty

2. Dr. Manishankar Chakraborty
5/4/2019
Dr. Manishankar Chakraborty

3. Dr. Manishankar Chakraborty
Contents
Audience Insight
Fact file-Facebook
Facts and Figures-YouTube
The Brainchild
Tools used for Convergence
Snapshot of Social Media Tools
Positioning
Challenges-Lecturers
Feedback-From the Horses Mouth
Conclusion
Reference
5/4/2019
Dr. Manishankar Chakraborty

4. Dr. Manishankar Chakraborty
Audience Insights
A lot has been discussed till date in all the workshops on SM in Teaching-Learning.
Nicknamed even by my pals…..
Can I request you all to share your observations on the basis of your understanding/experimentation of SM in your academic delivery process?
5/4/2019
Dr. Manishankar Chakraborty

5. Fact file-Facebook (as on 4th September 2014)
57% women, 43% Men Fans/Likes in Facebook Page
Organic (Direct) Reach- 52% women and 48% men comprised of the audience
60% of audience in years age bracket, 13% in years age bracket, 25% in the years age bracket and 2% in years age bracket for both genders
Engagement with 97% of the audience
Semesters- Spring and Summer
Sections- 1 in Spring and 2 in Summer
Levels-Advanced Diploma and Bachelor
Source- and internal records
5/4/2019
Dr. Manishankar Chakraborty

6. Facts and Figures-YouTube (as on 4th September 2014)
6 subscribers
694 views
Source-
5/4/2019
Dr. Manishankar Chakraborty

7. Dr. Manishankar Chakraborty
The Brainchild
Motivation from the College Administration
Free hand to innovate by the Department Administration
Experiential Learning on the part of lecturers and students
Value Added Learning Takeaways both by the students and the lecturers
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Dr. Manishankar Chakraborty

8. Tools used for Convergence
Facebook
YouTube
Personal Blogs
Personal Micro-blog
Slideshare
Whatsapp (Occasional)
MOODLE
White Board
Classroom Lecture
5/4/2019
Dr. Manishankar Chakraborty

9. Snapshot of Social Media Tools
5/4/2019
Dr. Manishankar Chakraborty

10. Positioning as part of Teaching-Learning Plan
Lecturing through Case/Situation Analysis
Classroom/Home-task Video Analysis
Reinforcement Tool
Assignments
Round the Clock Interaction and Doubt Clarification
Announcements and Awareness
Tool for motivation
Comparison of online behavior with that of the classroom behavior
Evaluate student Involvement in the learning process
Track the convenience of using technology as part of the teaching-learning process
Knowledge Sharing
5/4/2019
Dr. Manishankar Chakraborty

11. Dr. Manishankar Chakraborty
Challenges-Lecturer
Resistance to change
Blending with the right positioning vis-a-vis other teaching-learning tool
Perennial Motivation
Nullifying distraction while being used during classroom hours
Identity related issues especially for girl students
Channelizing the active online behavior within the classroom for the introverts
Tracking responses and responding even after college hours
Increased level of commitment and involvement by lecturer-student duo
Tight deadlines and limited time within the semester
5/4/2019
Dr. Manishankar Chakraborty

12. From the Horses Mouth-Positives
Motivates to study during relaxation time
Learning as fun
Smart phones to better use
Organized revision and follow-up
Doubt clarification faster
Easier way to understand and retain
Takes care of the missed sessions
5/4/2019
Dr. Manishankar Chakraborty

13. From the Horses Mouth-Challenges
New learning method-Resistance to change
Poor/No Internet connectivity at times
Unavailability of vacant computers in the institution
Balancing with other course/academic schedules
No motivation from fellow students
Needs more learning resources online
5/4/2019
Dr. Manishankar Chakraborty

14. From the Horses Mouth- Opportunity for Improvement
Awareness should be increased for all
Level of motivation should be enhanced
Participation mandatory through marks
Providing time and internet
5/4/2019
Dr. Manishankar Chakraborty

15. Dr. Manishankar Chakraborty
Conclusion
Social Media in Teaching and Learning enhances the value both for the Learner and the Lecturer.
The key to success lies in INNOVATION, PERSEVERANCE, RIGHT POSITIONING & CONTINUOUS MOTIVATION.
Once the appetite of the learner increases they want it more.
5/4/2019
Dr. Manishankar Chakraborty

16. Dr. Manishankar Chakraborty
References
Chakraborty, M. (2005). Blog. Retrieved 4th September 2014, from
Chakraborty, M. (2005). Blog. Retrieved 4th September 2014, from
Chakraborty, M. (2005). Micro-Blog. Retrieved 4th September 2014, from
Chakraborty, M. (2013). Facebook Page. Retrieved 4th September 2014, from
Chakraborty, M. (2009). Slideshare. Retrieved 4th September 2014, from
Chakraborty, M. (2007). YouTube. Retrieved 4th September 2014, from
Administrator (n.d.). Ibra College of Technology. Retrieved 4th September 2014, from
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Dr. Manishankar Chakraborty