1. Making Connections in the Community
Danielle Doty, Manager of Community Relations
Marketing and Public Relations Department

2. Our MPR priorities align with the new CF strategic plan:
What is Community Relations?
TITLE
Our MPR priorities align with the new CF strategic plan:
Investing in students
Investing in team
Investing in community
Facilitate a college-going culture in the community through: advertising, public relations and community relations.

3. Internal External Customers =
What is Community Relations?
We enlist the college community to share our story through:
outreach
presence at community events
representation in key community organizations
Internal External Customers =

4. Shop Talk Cancer Awareness Program Key partnerships :
Outreach - Hosting our own events
Shop Talk Cancer Awareness Program
Key partnerships :
Ocala Royal Dames
for Cancer Research
Ocala Health
Grassroots
education

5. CF Ministerial and Leadership Alliance:
Outreach - Hosting our own events
CF Ministerial and Leadership Alliance:
Meets twice a year at Hampton Center
Faith and community leaders
Discuss a college-going culture
Reaching underserved populations
Community perceptions

6. Friday Talks Business Advancement Series:
Outreach - Hosting our own events
Friday Talks Business Advancement Series:
Partnership with Ocala/Marion County CEP
Began August 2017
Held monthly at Hampton Center
Provide tours to showcase programs
Feature CF faculty and staff

7. Outreach - Hosting our own events

8. With so many community events, how do you choose?
Presence at community events
With so many community events, how do you choose?
Individual contacts vs. visibility
Support from Admissions and Financial Aid

9. October 2018 Marion County Heart Walk
Presence at community events
October 2018 Marion County Heart Walk

10. Presence at community events
December 2018 Chiefland Christmas Festival

11. Williston Peanut Festival Marion Oaks Home & Family Living Expo
Presence at community events
Other Fall 2018 events:
Williston Peanut Festival
Marion Oaks Home & Family Living Expo
Marion Oaks Holiday Extravaganza
Light Up Ocala

12. Ocala MLK Jr. March and Day in the Park
Presence at community events
Spring 2019 events:
Ocala MLK Jr. March and Day in the Park
Marion County Strawberry Festival
Marion County Summer Camp Expo
Marion County 175th Anniversary Celebration

13. Personal and professional activities If you don’t ask, you don’t know!
Representation in community organizations
Focus on engagement:
Many CF staff and faculty serve the community either as college representatives or on their own
Information is captured annually to track community participation on boards and in organizations
Personal and professional activities
If you don’t ask, you don’t know!

14. Tracking engagement
Staff can enter recruitment and community outreach activities on the CF intranet

15. Create a staff Speakers Bureau: Share relevant topics/experiences
Encourage engagement
Create a staff Speakers Bureau:
Share relevant topics/experiences
Community /civic organizations
Business events
Promote staff as ambassadors :
Share the good news
Be informed and answer questions
Encourage a college-going culture

16. Make the connection
Any questions?