1. DESIGN
Northwest Horizons

2. Three Goals of Newspaper Design
Display news according to its importance
Give the page an orderly, attractive appearance
Guide the reader through the page

3. High School Newspaper Must Be
Easy to read
Fun to read
Focused on people
Answers Yes to the question:
“Will they care?”
Provided in small bite-sized packages

4. The Basics What to Include/Do: 1) Modular Design for ins
2) Reader Entry Points
3) Important Elements: Text and Photography
4) Additional Concepts
5) Eliminate the Bad!

5. Modular Design
Modular layout refers to a page design style where the stories are laid out in rectangular blocks.
ALL stories should be shaped like rectangles. Pages should consist of rectangles stacked together.

6. Modular Design examples

7. “Reader-Entry” Points
Cut-out Photo
Dominant Headline
Dominant Image
Thumbnail Image
Info Box(es)
Pull Quotes
Drop Caps/Initial Caps
Bullets
Photos
Refers
Captions
White Space
Timeline
Quiz
Poll
Graph
Map
Bio Box

8. Example of “Multiple Points of Entry”

9. More Examples of “Multiple Points of Entry”

10. Final Example of “Multiple Points of Entry”

11. Important Elements 2) Photography NO: Guy at desk Grip and grin
Text
Headlines
Display, Main, SUB heads
Should always touch the story
Font Family
Serif vs. Sans Serif
Limit #- Always make font selections with readability/legibility in mind.
Body Copy
Columns
Gray Space
Leg Width
NO justification
2) Photography
NO:
Guy at desk
Grip and grin
“Bored” meeting
Execution at dawn
YES:
People doing things
Creative angles
Rule of thirds
Leading Lines
Break repetition

12. Good Photography Great Shot capturing action, emotion, and environment
Unique idea; good use of dominance

13. Up close, capturing emotion
Good Photography, cont.
Up close, capturing emotion
Cool angle

14. Good cut-out; rule of thirds; shows action; leading lines; balance
Good Photography, cont.
Good cut-out; rule of thirds; shows action; leading lines; balance

15. Additional Concepts
Dominance
Contrast
Balance
White Space

16. Dominance
Every page needs a dominant element that is at least TWO TIMES the size as any other object on the page.
It does not necessarily have to be a photograph.

17. Contrast and Balance Contrast shapes and sizes
If you have a horizontal, pair it with a vertical.
Avoid having pages too heavy on one side or another; keep elements balanced on the page.

18. White Space Use consistent internal and external margins.
Avoid “trapped” white space.

19. Eliminate the Bad
Avoid placing graphic elements in the middle of a leg of type.
Avoid placing art at the bottom of a leg of type.
Text that wraps below a photo should be at least one inch deep.
“Dollar Bill” rule: Make sure that if you were to lay down a dollar bill on the page, it would touch a graphic. Too much text deters readers.
“Dime” rule: Make sure people’s faces are at least the size of a dime; otherwise it’s too small.

20. Eliminate the Bad, cont.
Use italics, bold, reverse type, etc. sparingly
If you print on a background, make sure the font size is above an 8 for readability.
Avoid too much clutter and text-heavy pages. Students won’t read it!