1. RUDIMENTS OF RESEARCH METHODOLOGY By
Dr. Bello Ayuba
Department of Business Administration,
Faculty of Management Sciences, University of Abuja, Gwagwalada.
31ST JULY, 2015

2. Overview Introduction What’s expected of a research degree?
Significant Information from Regulations
Maintaining contact with your supervisor
What to do if you don’t get on with your supervisor
What to do if you have problems with your research
Access to online Research Materials
Research Proposal

3. Introduction Who are you? Who’s your supervisor?
What’s your area of research?
Evaluation of Factors Influencing Strategic Marketing on the Performance of Manufacturing Companies In Nigeria

4. Expectations All require originality
B.Sc. Project research writing have slightly different expectations:
All require originality
in addition, requires significance
But remember “Ideas do not have to be correct in order to be good; it’s only necessary that, if they do fail, they do so in an interesting way”- Robert Rosen.

5. Regulations – BSc. Projects
Research Project Presented for a B.SC. Degree shall:
Be work of an advanced or original nature in the area of study
Satisfy the Board of Examiners as regards content and presentation
Fulfil the requirements as provided by relevant bye-laws and guidelines as regards format and length.
Students should accept constructive criticisms from the supervisor
No dissertation shall be accepted which is identical in substance to a document already submitted for a degree in this or any other university.

6. You and your supervisor
It is your responsibility to keep in touch with your supervisor
You should make arrangements to meet as often as you and your supervisor require, at a time agreed between you
Don’t wait for next meeting if you have a problem!
Your supervisor will normally try to contact you if you haven’t been in touch for a while

7. You and your supervisor
What to do if you don’t get on with your supervisor:
Make enquiries about your supervisor
Talk to Head of Department
Talk to your Programme Coordinator
Talk to Faculty Members
Talk to Class Captain

8. You and your research
We hope that you’ll have an event-free research experience
But do expect the unexpected - things can and usually do happen to throw your research off the rails for a while
Sometimes, this may take a long time to resolve
It’s important we know early!

9. Access to Online Materials/ Libraries
You should try and have access to online materials/libraries, particularly the use of well research journal article papers to help in the literature review section and other vital guides.
You need to Access Departmental Journal; “Abuja Journal of Business and Management”, via the following website:

10. Research Proposal 1.1 Background to the Study
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Research Questions
1.4 Objectives of the Study
1.5 Statement of Hypotheses and Development
1.6 Significance of the Study
1.7 Scope of the Study
1.8 Limitations of the Study
1.9 Definitions of Terms

11. CHAPTER TWO: LITERATURE REVIEW AND CONCEPTUAL FRAMEWORK
2.2 Theoretical Framework
2.3Theoretical Bases
2.4 Existing Gap for the Study
2.5 Summary of the Review

12. CHAPTER THREE: RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the Study
3.3.1 Sample Size and Sampling Techniques
3.4 Sources of Data
3.5 Methods of Data Collection
3.6 Methods of Data Analysis
3.7 Credibility of the Research
3.8 Methodological Difficulties

13. CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Introduction
4.2 Respondents’ Characteristics
4.3 Response Rate
4.4 Data Presentation
4.5 Test of Hypotheses
4.5 Major Findings
4.6 Discussions of Findings

14. CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of Findings
5.2 Conclusion
5.3 Recommendations
5.4 Suggestions for further Studies
5.5 Contributions to Knowledge
References