2. Sir, what do I need to know for the exam?
Do we know what you need to study for the exam?
Let’s look at the website.

3. What is the director’s intentions? What is the effect on the audience?
To know the elements of a good textual analysis that focuses on camera shots and persuasive techniques.
To understand how to organize the elements of a textual analysis that focuses on camera shots and persuasive techniques.
To be able to textually analyze an image by focusing on one camera shot and one persuasive technique.
Text; Audience; Conventions;
Persuasive Techniques; Camera Shots/Angles

4. In order for you to get a good grade, you should do the following:
To know the elements of a good textual analysis that focuses on camera shots and persuasive techniques.
In order for you to get a good grade, you should do the following:
Write in full and complete sentences. Sometimes sticking with simple sentences can be good. Sometimes your sentences are too long.
Only capitalize words that begin the sentence or names.
Use media language. Don’t try to sound like media students, sounds like media professors! What media words have we used in this course?
Follow the rubric!
Text; Audience; Conventions;
Persuasive Techniques; Camera Shots/Angles

5. Text; Audience; Conventions;
First, identify the media text. Is it selling a product or idea? Who is in the image? What is the message? Then you can go into the using the technical terms.
PERSUASIVE TECHNIQUES
Identify one main persuasive technique used in the advertisement.
Describe how that persuasive technique is used in the advertisement.
Explain the possible effect on the audience.
CAMERA SHOTS
Identify one camera shot.
Describe what you see in that camera shot.
Why did the director use that camera shot?
What is the possible effect on the audience?
Text; Audience; Conventions;
Persuasive Techniques; Camera Shots/Angles

6. Remember...
Information about products or services (features, benefits, unique selling proposition or USP)
Emotional manipulation (Use of fear, playing on emotion or compassion or solution to a problem)
Identification with brand; celebrity endorsement
Sex or sexual imagery
Humour
Use of music

7. Before you start writing your paragraph:
To understand how to organize the elements of a textual analysis that focuses on camera shots and persuasive techniques. To be able to textually analyze an image by focusing on one camera shot and one persuasive technique.
In your groups, I want you to plan out how you would textually analyze this image.
Before you start writing your paragraph:
What is this media text? How do you know?
Who is the audience?
What one major persuasive technique is used?
What is the camera shot?
Text; Audience; Conventions;
Persuasive Techniques; Camera Shots/Angles

8. On this video game cover, the audience sees a long shot of funny animation of action cartoons. The cartoons look like they are riding a cannon and they look like they are going quickly. In the background there seems to be locations that are found around the world. The video game comes from Disney, and the audience can see the Disney logo on top of the page. The director’s intentions are to show the audience of children how much fun the game is with the characters smiling and with the bright colours. The possible effect on the audience is that they would be excited to play this game and to try it out. As stated before, the video game is funny, therefore the persuasive techniques is humour. The audience can see this humour through the smiling faces and the chicken coming out of the cannon. The chicken might make the children between the ages of 6-13 laugh.

9. Do a lot of men wear pink?
What does the colour white symbolize? Is it difficult in your culture and other cultures?

10. What is the director’s intentions? What is the effect on the audience?
To know the elements of a good textual analysis that focuses on camera shots and persuasive techniques.
To understand how to organize the elements of a textual analysis that focuses on camera shots and persuasive techniques.
To be able to textually analyze an image by focusing on one camera shot and one persuasive technique.
Text; Audience; Conventions;
Persuasive Techniques; Camera Shots/Angles

11. One effective shot/persuasive technique used…
To be able to textually analyze an image by focusing on one camera shot and one persuasive technique.
This media text is a…
The audience sees…
One effective shot/persuasive technique used…
The director would use this camera shot/persuasive technique to show…
The possible effect on the audience is…
Text; Audience; Conventions;
Persuasive Techniques; Camera Shots/Angles

12. Reflection Do you feel comfortable about the exam?
Are you ok about the vocabulary?
To know the elements of a good textual analysis that focuses on camera shots and persuasive techniques.
To understand how to organize the elements of a textual analysis that focuses on camera shots and persuasive techniques.
To be able to textually analyze an image by focusing on one camera shot and one persuasive technique.