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Published byOsman Ufuk Ahmad Modified over 5 years ago
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Prospecting, Recruiting and Sponsoring (Recruiting With Retailing)
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Encourage participation, bonding create interaction and awareness
ORGANISE HOME/GROUP EVENTS PRODUCT SHOWCASE DEMONSTRATION APPLICATIONS SAMPLING ––– Encourage participation, bonding create interaction and awareness
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The Art of ‘PROBING’ Questions
The kind of questions we ask… …can lead the conversation direction Asking open-ended questions allows respondent to expand, explain / add value to the process
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Create the environment
1. Set the mood right Profile the environment Know who/what you are talking to 2. Ask questions… phrasing differently – Tell me more about your health… your skin… – Are you aware of... – How have you been addressing this issue? – What changes do you want to see? – Have you thought of other alternatives? – What do you think are the reasons... 3. Listen for the answers… 4. Acknowledge what the customer says 5. Check your understanding of the answers 6. Create opportunities… lead up to follow-up questions Create the environment
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Be a solutions expert! Establish yourself as a credible professional
1. Be prepared – know what you are selling and how to match products to needs 2. Be thoughtful 3. Be tactful Be understanding – relate to the customer’s situation, needs/challenges Be appropriate – ask the right questions at the right time Be able to ‘influence’ the customer’s current thinking 7. Cultivate interest and curiosity … for events, products Be a solutions expert!
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Master sales techniques
1. Create the impression of urgency 2. Flatter (…subtly) Complimenting a customer’s taste at having picked a certain products, eg. “Good choice!”… “Ooh… nice” 5. Be responsible & reliable Deliver your promise • When you make a mistake, offer sincere apology Be respectful 3. Make customers feel “obligated“ • e.g. – getting a drink for the customer • be sincere … show kindness 4. Don’t rush a sale • Never attempt to actually make decision for the customer Master sales techniques
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