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Science Communication: a job for everyone?

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Presentation on theme: "Science Communication: a job for everyone?"— Presentation transcript:

1 Science Communication: a job for everyone?
Kirstie Urquhart UK Editor, Science’s Next Wave

2 What is news? New! Relevant

3 Public Relations is … … the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics Institute of Public Relations

4 Members Potential Members Other Learned Societies and Organisations Policy Makers Schools General Public Media

5 Do you generally trust these people to tell the truth?
YES% NO% NET% Professors Scientists Person in the Street Politicians Journalists Source: MORI, January 1999

6 Association of British Science Writers http://www.absw.org.uk
National Association of Science Writers Science, Technology, Engineering & Medicine PR Association

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