1. Own Position: Customer Perception | History
Die vollständige Key Account Plan Vorlage erhalten Sie unter:
Own Position: Customer Perception | History
Customer perception of us
E.g. feedback from a supplier evaluation
The Key Account as your supplier
Is your key account also a supplier for you? Could he be one? How big is this business volume and what are the conditions there?
Actual frame contract
Most important fact; duration time; …
Key projects in the historical view
Project
Time
Value
Won
Lost
Reasons (customers view ONLY!)
Competitor
DS14 – new driveshaft for model A of the customer
2015
12M€ X
Best technical solution
Mayer Ltd.
X22 – door mirror for the model 32 of the customer
2017
5M€
Purchasing decision was made in Italy, where we were not present at all.
McCarty
So what? Chances or risks for your business (ideally evaluated in €) Xx