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Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors.

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Presentation on theme: "Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors."— Presentation transcript:

1 Branding The adoption of image, name and features for a produce which makes it recognisable for the consumer . It distinguishes it from competitors

2 The benefits and drawbacks of branding
Premium price Repeat purchase Loyal customers Gives an image Added value Bigger profit margin Can differentiate your product

3 The benefits and drawbacks of branding
Can be expensive to build a brand People may not pay the extra High competition and expectations for well know brands More supermarkets coming up with OWN brand cheaper products

4 Creating a Brand Image Businesses can create a brand image by: Advertising Reputation Design Colour Name Slogan Celebs / endorsements / sponsorship

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